Our research shows: For both groups, effectiveness, safety, and legal compliance are top priorities. At the same time, interest in natural and holistic therapeutic approaches is growing.
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Animal Health & Nutrition
Veterinary Medicines & Supplements
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Veterinary Medicine & Dietary Supplements in Transition
The market for veterinary medicines and supplements is undergoing transformation. Regulatory changes, the increasing demand for natural products, and a growing awareness of animal welfare are shaping the industry. Pet owners are placing more emphasis on health, sustainability, and holistic prevention, creating opportunities for new product segments. At the same time, veterinarians are increasingly relying on modern technologies and methods to promote animal welfare, giving top priority to the efficacy and safety of products.
Produkt + Markt Animal Health Research
We observe that companies in this industry are increasingly addressing questions such as:
Given these numerous influencing factors, it is crucial for companies to gain well-founded insights into the behavior and expectations of their target audiences. Only in this way can products be developed that meet both regulatory requirements and the evolving needs of veterinarians and pet owners.
- How do veterinarians and pet owners evaluate the trustworthiness of brands in a growing market?
- Which features and benefits of supplements and pharmaceuticals particularly appeal to which target groups?
- How do new regulatory requirements affect market penetration and growth?
- And what price levels are acceptable for high-quality brand products compared to generic alternatives?
Given these numerous influencing factors, it is crucial for companies to gain well-founded insights into the behavior and expectations of their target audiences. Only in this way can products be developed that meet both regulatory requirements and the evolving needs of veterinarians and pet owners.