Veterinary Practices

Veterinary practices are facing increasing competitive pressure—not only from other independent practices but also from chains and specialized clinics. Pet owners are increasingly seeking specialized services and simultaneously expecting greater convenience through digital offerings. To remain competitive, practices must therefore explore innovative pathways. Additionally, the shortage of skilled professionals presents a significant challenge: many practices struggle to maintain efficiency while ensuring high-quality care.

For market researchers and strategists, this raises central questions: How do satisfaction scores differ between independent practices and large chains? What role does digital service delivery play in the perception of care quality?
And how can practices align the rising costs of specialized treatments with customer expectations?

To answer these questions, targeted investigations into customers' needs, expectations, and pain points are necessary. Only in this way can services be precisely tailored and one's market position be sustainably strengthened.