We observe that statements about the importance of sustainability and origin are no longer just lip service. More and more people are serious about it and are adjusting their behavior. Not everyone, but the trend is clearly noticeable.
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Consumer
Between Price-Performance, Values, and Habit
Keines der Produkte entspricht Ihren Filter Einstellungen.
Food and Beverage
Changing Purchase Decisions
Taste, brand, and price remain important. At the same time, values, lifestyles, and emotions are becoming more significant. Consumers are shopping more consciously and are better informed. Online retail is growing and changing expectations for the customer experience. Brands must understand what drives people and how decisions are made today.
Beauty and Well-being
A market with many layers
Beauty and well-being are evolving dynamically. Clean beauty, natural cosmetics, and personalized products are gaining relevance. At the same time, people are linking care, nutrition, exercise, and mental health. Purchasing decisions are made in the interplay between self-optimization and well-being. It is therefore all the more important to have a deep understanding of motives, needs, and price willingness.
Produkt + Markt Research for Consumer Goods
We support companies in the consumer goods industry with robust market research. Our range of services includes taste tests, concept and packaging tests, shopper journey and brand research, as well as pricing studies and ethnographic investigations.
Your advantage: Rely on decades of experience and innovative qualitative and quantitative research methods.
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