Energy drives everything. Yet, the market is often marked by a lack of transparency and uncertainty. We engage daily with suppliers and power consumers to help bring a bit more clarity and confidence to their decision-making.
Contact us.
Energy & Technology
We provide guidance in dynamic markets.
Keines der Produkte entspricht Ihren Filter Einstellungen.
Energy and Environment
Energy in Transition
The energy market is noticeably changing. Rising costs, new regulatory requirements, and technological developments shape decisions for businesses and private customers. Investments seem complex. Orientation becomes more important. Energy providers must further develop their offerings, services, and communication while building trust.
Telecommunications and IT
Markets in Motion
Telecommunication and IT are characterized by high dynamism. Products are becoming more complex. Target groups vary significantly in their expectations and usage patterns. Companies face the challenge of understanding this diversity and designing digital offerings that impress in everyday life.
Produkt + Markt Energy & Technology
Our range of services spans from Customer Experience and UX Research to ethnographic studies and strategic pricing research for complex tariffs and business models.
Your advantage: Rely on decades of experience and innovative qualitative and quantitative research methods.
How do people in Germany experience digitalization?
We explored how people in Germany experience digitalization. The results provide fascinating insights into attitudes, behavior patterns, and the digital maturity of various types. In the workshop, you will learn which target groups have which expectations.
Qualitative research that makes a difference
During the energy crisis, we restructured the qualitative research of an energy provider. The demand was for an approach that delivers authentic insights into people's concerns and desires. What was conceived as a concept for turbulent times is now the centerpiece of our client's CX strategy.
Brand Stories - Participants as Storytellers
A company in the B2C services sector wanted to better understand its brand perception. The brand was considered "modern," "friendly," and "reliable." These are generic terms that provide no real direction. We had participants tell stories and gained deep, surprising insights.
Measuring Customer Preferences with the Right Methods
What characteristics make a product successful? Which features are indispensable for the target audience? And how does one develop a pricing strategy that works? MaxDiff analysis, conjoint analysis, product configurators, TURF, and Likert scales provide the answers.
Measuring and Designing Customer Experience
An experience is more than feedback. More than numbers. To truly captivate, one must look deeper – and adopt the customers' perspective. Genuine Customer Experience. Our research places people at the center.
6 Benefits of Conversational Data
Effectively utilizing market research data means embedding the perspectives of target audiences and customers deeply within the organization. This fosters informed decisions and sustainable changes. But how can this potential be fully leveraged?