Our projects are incredibly diverse. Here, all experts come together. From areas like data science, instrumental methods, qualitative research, to our innovation professionals and design thinking facilitators. This is full-service that is enjoyable.
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Retail
Insights for Tomorrow's Trade
Keines der Produkte entspricht Ihren Filter Einstellungen.
Trade in Transition
Digital technologies and omnichannel strategies are shaping retail. Today, retailers are crafting more personalized and convenient shopping experiences than ever before. At the same time, expectations are rising. Customers expect seamless, intuitive processes both online and in-store.
Moreover, sustainability is gaining importance. Transparent supply chains and environmentally friendly products significantly influence purchasing decisions. People choose brands that take a stand and live their values credibly. Those who position themselves clearly and communicate openly build trust and foster long-term customer loyalty.
Produkt + Markt Shopper and Retail Research
At Produkt + Markt, we offer you in-depth quality market research. Our services range from (mobile) ethnography, eye tracking, and shopper insights to brand positioning studies and shopper typologies.
Your advantage: You benefit from reliable data and engaging reports.
Typical Questions
How do I keep track of complex omnichannel journeys?
The case study illustrates how AHP creates transparency, even in fragmented purchasing processes.
Learn moreHow do I develop segmentations that are truly used in everyday business?
The article demonstrates how models remain comprehensible and practical, methodically sound and adaptable.
Learn moreHow do I reliably uncover unspoken purchasing motives?
The article highlights qualitative methods for greater depth, making emotions and barriers visible.
Learn moreHow do I simulate real purchasing decisions for vehicles?
ALAS|CA reveals which features have an impact, allowing price and value to be realistically balanced.
Learn moreHow do I sustainably enhance the effectiveness of corporate market research?
The article presents five practical perspectives, showcasing small steps with significant impact.
Learn moreHow can I understand purchasing decisions realistically and in depth?
The article shows how ethnography makes routines, detours, and frustration points visible, making decisions tangible in real-life contexts.
Learn moreConsumer Journey in Omnichannel. AHP provides clarity.
Omnichannel consumer journeys are multifaceted and complex—especially in the cosmetics sector. How they can still be measured and managed is detailed in this case study.
Segment with precision and practicality
Segmentation reveals which consumers and shoppers exhibit comparable attitude and behavior patterns. The question: How can segmentation models be not only methodologically sound but also comprehensible and manageable?
Beyond Words - Qualitative Methods for Greater Depth
The motives behind purchasing decisions often remain hidden. The good news: There are methods to uncover unspoken emotions, hidden barriers, and unconscious needs. Let's take a look into the toolbox of qualitative research.
How Corporate Market Research Remains Indispensable: 5 Perspectives for Greater Effectiveness
From conversations with in-house researchers and hundreds of projects, we have distilled five questions and developed perspectives on how to enhance the effectiveness of corporate market research. It only takes small steps, and they focus directly on the skills and potential of the researchers.
Experience the everyday lives of consumers and shoppers through ethnography
Many decisions are made in everyday life. Routinely. Unconsciously. Unspoken. Traditional surveys fail to capture real life. Ethnography uncovers routines, shortcuts, pain points, and desires of people. Knowing these provides advantages.