The Challenge
Markenstrategien mit Daten, Agentur und Instinkt - das funktioniert in vielen Fällen sehr gut. Doch manchmal ist die Markenkommunikation einfach zu glatt. Nichts woran Augen und Ohren hängen bleiben. Keine Narben, keine Falten, keine Widersprüche. Wie wäre es, wenn Sie für noch mehr Authentizität zusätzlich diejenigen einbeziehen, die am Ende darüber entscheiden wie erfolgreich Ihre Marke ist? BRAND|25 bringt frische Perspektiven, Impulse und konkrete Ideen direkt von Ihrer Zielgruppe.
How it works
BRAND|25 is a tailored workshop that analyzes brand perception and offers creative solutions for communication strategies. In multiple brainstorming and working sessions, 25 selected participants focus on your brand. This results in mind maps, storyboards, role plays, prototypes, and short videos or posts. The outcomes are brought together in an exhibition, serving as an emotional, visual, and strategic mirror of your brand.
Well-founded
BRAND|25 combines qualitative research with co-creation, as well as elements from design thinking and creative problem solving. The format is led by an interdisciplinary team: experienced qualitative researchers, trained facilitators, agile coaches, and design thinkers work hand in hand. They excel at making target audience perspectives visible – and using appropriate moderation and facilitation techniques to extract exciting, unexpected results. They ensure analytical depth, creative flow, and help contextualize insights, making them actionable for the next steps in the process.
Your Advantage
- Tangible Results That Last
Whether it's headlines, claims, storyboards, or visual artifacts – BRAND|25 delivers concrete prototypes that can evolve further. The results resonate beyond the moment, creating a tangible foundation for brand communication and strategy.
- Flexible Formats, Close to the Action
Whether online, on-site, or hybrid – BRAND|25 adapts to your conditions. You can be part of it live, catch nuances, and experience attitudes. This fosters closeness to the target audience – and a deeper understanding of what truly matters.
- Deep Insights with Professional Guidance
Researchers and facilitators not only guide you through the process but also help contextualize the findings. They combine qualitative analysis with creative thinking – and support your team with experience, curiosity, and strategic insight.
- More Than a Story – Genuine Substance
BRAND|25 doesn't just create a well-rounded brand story. It also reveals contradictions, friction points, and blind spots. This is precisely its strength: you gain not a polished narrative, but an honest, sustainable foundation for a strong, authentic brand strategy.
What Professionals & Participants Say
Why is AOK Baden-Württemberg investing in its own customer community? The article demonstrates how genuine customer proximity is created and why the perspective of insured individuals is crucial for a strong customer experience.
Areas of Application
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