The Challenge
Many brands sound similar at first glance: modern, likable, reliable. However, such adjectives remain vague and interchangeable. To truly understand a brand's character, one needs more than ratings and image profiles. It requires depth—a sense of how the brand acts in daily life, the role it plays, and how people intuitively experience it.
How it works
BRAND|VIEW places your brand in everyday decision-making situations. Participants put themselves in the brand's shoes and imagine short scenarios: Does it help during a move? Does it bring joy? Does it get lost – or does it take the lead?
This process generates intuitive, often surprising stories that bring the brand's character to life and make it tangible – far beyond traditional scales.
BRAND|VIEW can be flexibly deployed: online, face-to-face, qualitative, quantitative, or hybrid – depending on the research question and target audience.
This process generates intuitive, often surprising stories that bring the brand's character to life and make it tangible – far beyond traditional scales.
BRAND|VIEW can be flexibly deployed: online, face-to-face, qualitative, quantitative, or hybrid – depending on the research question and target audience.
Well-founded
BRAND|VIEW is based on psychological motivational dimensions and Susan Fournier's brand relationship model. Each scenario is theoretically grounded and scientifically validated. The results are interpreted qualitatively and statistically evaluated – providing reliable insights that can be strategically utilized.
Your Advantage
- Bringing Brands to Life
BRAND|VIEW translates brands into tangible decision-making scenarios – transforming abstract images into a palpable brand personality.
- Clarity for Strategy and Storytelling
Gain clear, inspiring insights into how your brand is perceived – perfect for developing or refining brand stories.
- Honest Answers Without Pressure
Participants respond intuitively and playfully – ensuring authentic results and preventing socially desirable answers.
- Flexible, Mobile, Versatile
Whether online or face-to-face, qualitative or quantitative: BRAND|VIEW works everywhere – even on mobile devices.
What Professionals & Participants Say
"Here, test subjects become storytellers. Customers love it because the results are so tangible."
(HEINER JUNKER, Trainer & Facilitator)
(HEINER JUNKER, Trainer & Facilitator)
Areas of Application
