The Challenge
Effectively utilizing market research data means embedding the perspectives of target audiences and customers deeply within the organization. This ensures informed decision-making and customer-centric solutions. But how can this potential be fully harnessed?
How it works
KIRA facilitates a simple yet insightful dialogue with research data. Through an intuitive chat feature, users with or without research experience can receive precise answers to their questions. It's almost like having a direct conversation with your target audience.
In-depth
KIRA exclusively analyzes quality-assured curated research data. For maximum transparency, users receive source references for all results. Additionally, KIRA highlights data gaps when the available information does not allow for reliable conclusions.
Your Advantage
- Start immediately
We prepare your data for you. Log in and get started right away.
- Your data is secure
Your data is secure and only authenticated users benefit from the insights.
- Maximize data potential
Increase your chances of discovering hidden potential in complex data.
- Avoid misinterpretations
KIRA assists and corrects data interpretation when necessary. Ideal for users with limited research experience.
What Professionals & Participants Say
"In my workshops, I consistently witness the same 'aha' moment: With KIRA, personas become genuine sparring partners. Participants love the speed and confidence—because the responses are in the persona's tone and at the same time source-based. What I find particularly strong is that even teams without a deep research background can immediately and confidently work with target audience voices—this brings trust, structure, and a significant amount of momentum."
(Bianca Prommer, Innovation Manager & Facilitator, GrowFact)
(Bianca Prommer, Innovation Manager & Facilitator, GrowFact)
"For me, KIRA is the perfect bridge between research and everyday work: We can finally integrate our personas consistently, quickly, and source-based into projects—without compromising quality. It's particularly helpful that KIRA sharpens hypotheses, uncovers blind spots, and supports teams in asking the right questions early. This way, insights are not only documented but truly utilized."
(Charlotte Stöckmann, Research Consultant / Project Manager)
Areas of Application
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