QUA|LYTIS

Qualitative Research with Speed and Depth


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The Challenge
Agile projects demand speed. Results often need to be available overnight. But how can research be accelerated without losing depth or objectivity?
How it works
QUA|LYTIS transcribes, codes, and visualizes qualitative data—in real time. Immediately after the interview, you delve into the statements. You identify patterns, find quotes, and highlight new ideas. This allows you to conduct iterative analysis and make targeted adjustments—for example, in follow-up interviews or during the prototyping process.
Well-founded
Behind QUA|LYTIS is an interdisciplinary team. Psychology, qualitative market research, data science, and artificial intelligence come together here. Agile coaches, design thinking experts, and our clients have co-developed the tool—always with the aim of ensuring research quality while exploring new paths.

Your Advantage


  1. Facts instead of gut instinct
    QUA|LYTIS minimizes bias and prevents premature conclusions. From the outset, teams discuss findings based on original statements rather than relying on memory.
  2. Faster access to robust results
    QUA|LYTIS delivers high quality transcripts and analyses within minutes, significantly accelerating qualitative research processes.
  3. Capture highlights and insights at the touch of a button
    With the live coding feature, powerful quotes, concise statements, and emerging ideas can be documented directly during the interview.
  4. Research agilely and act immediately
    QUA|LYTIS supports agile workflows. Teams gain rapid insights and can refine or further develop topics in a focused and timely manner.
What Professionals & Participants Say

With QUA|LYTIS, I can quickly and easily generate a summary and share the key insights with colleagues who weren't present at the interviews. Chatting with my own transcripts is still unfamiliar to me, and I haven't ventured into it yet, but I definitely want to try it out. Feedback from a customer after use

Chatting with specific conversations is something I've never seen or heard of before, and it certainly makes QUA|LYTIS intriguing. Feedback from customers after the tool presentation



Areas of Application
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