IN|SPIARY: Innovation in Focus
The Challenge
Successful innovation requires two things: a deep understanding of people's latent desires and challenges, as well as feedback and iteration at every stage of the innovation process.
How it works
With IN|SPIARY, you engage your target audiences in innovation and change processes. You and your team interact with participants and use the everyday experiences of the target group as a source of inspiration. We support you with a platform, exclusive recruitment, moderation, and even innovation coaching.
In-depth
Your IN|SPIARY team at Produkt + Markt combines scientific research with innovation expertise. They collaborate with experienced qualitative researchers and innovation professionals from fields such as Design Thinking, Creative Problem Solving, and Business Model Innovation.
Your Advantage
- Close to Your Audience
Gain deep insights into your target groups and enhance the empathy of your innovation teams.
- Better and More Creative Solutions
We help you transform insights into robust decisions and captivating ideas.
- Agile and Always Available
Receive inspiration and user feedback whenever you need it to keep your innovation process moving forward.
- Limitless Inspiration
No matter where your target groups are located, IN|SPIARY brings people together and fosters creative diversity - locally, regionally, or internationally.
What Professionals & Participants Say
We intentionally involved customers in the development process of [Product X] by identifying and considering their needs, requirements, and desires. Although the online community was time-consuming, the effort was more than worth it. The insights gained from households have directly fed into product development as valuable feedback.
Areas of Application
INSIGHT|COMMUNITY: Demanding Target Groups and Low Incidences
The Challenge
Wherever populations are small and target groups can only be recruited with significant effort, companies encounter the limits of traditional market research. Are you facing this challenge as well?
How it works
With an Expert INSIGHT|COMMUNITY, you can engage with your target audiences at any time. Dive deep into their world to better understand their needs. Gather feedback on potential innovations or leverage the creative potential of expert users as a springboard for new ideas.
Well-founded
Your team at Produkt + Markt combines scientific research with agile management expertise. They collaborate with experienced qualitative researchers, consultants, and coaches who have extensive experience in B2B and specialized markets.
Your Advantage
- Agile and Always Accessible
Engage your target audiences at any time to make more confident decisions. Save time and costs while receiving quick answers to pressing questions.
- Reach “Top-Tier” Target Audiences
Where there are only a few but high-caliber potential customers, INSIGHT|COMMUNITY market research makes it possible
- Close to the Target Audience
Inspire your entire team. Immerse yourselves together in the world of target audiences
- Play It Safe
Leverage the expertise of our researchers and recruitment professionals from hundreds of B2B projects
What Professionals & Participants Say
"Superb class – many, many thanks, also on behalf of the team!!! This gives us a great basis to work with for now."
(Clients)
"Great to see you again!"
(Participants)
(Clients)
"Great to see you again!"
(Participants)
Fields of Application