News of the Future (NOF)

News of the Future is a proven technique from coaching. It successfully expands the creative thinking framework of the entire team. This method is also perfect for early prototyping and for testing the viability of user needs for ideas. With NOF, user feedback can be gathered very early in the idea process, and promising routes can be selected from a variety of ideas.

The unique aspect of the method is that the team operates on two levels, explicitly in the future and implicitly in the present.

On the future-oriented (conscious) level, the team addresses the following questions:

• What might the success message for our idea look like in the future?
• What benefits will it have brought to humanity?
• How will we have managed to navigate or remove all the barriers we encountered along the way?

On the present-oriented level, these topics are addressed:

• What is really important about our idea? What is new? What interests the target audience?
• Are the barriers we see today truly insurmountable, and can we perhaps clear or bypass them?
• Does everyone in the team truly share the same vision of the idea?