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Animal Health & Nutrition Research

We are a leading research firm with a long-established reputation for quality and innovation in global animal health (companion animals and livestock) marketing research. 
 
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities and product lifecycle management.
 
Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceuticals to specialist start-up companies with many types in between.  We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
 
With unique access to the key respondent groups (often difficult to reach) we provide customized research studies, tracking programs, industrial desk research and advanced analytics.
 
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.
Dr. Ludger Rolfes
Division Director
+49 5407 885239

Our markets and target groups

Species

Swine
Cattle
Poultry
Aqua
Cats
Dogs
Equine
Sheep

Product categories

Vaccines
Therapeutics
Parasiticides
Feed & Feed additives
Pet food and nutraceuticals
Diagnostics
Devices/Technology/Digital health
Precision Livestock Farming

Target group

Veterinarians
Farmers/Producers/Integrators
Industry experts/KOLs
Feed producers, feed mills
Premixers
Dealers/Agrimerchants
Pet owners/Horse owners
Pet shops

Countries

Most of our projects are global projects. We work in major markets in Europe, North America, South America, Australia and Asia. P+M has developed an international network of field partners to ensure fieldwork of optimal quality.

Our projects

Helping you to make research-based decisions with confidence

Market analysis: Get a basic understanding of (new) markets and identify opportunities

Market landscape & sizing
Market demand assessment

(Read more)

Customer insights: Walking in the shoes of your customer

Usage & attitude
Needs assessment & gap analysis
Touchpoint analysis
Customer segmentation
Ethnographics

(Read more)

Targeting & positioning: Preparation for launch

Concept testing
Claim/message tests
Product positioning
Price sensitivity tests
Market potential analysis
Forecasting

(Read more)

Marketing effectiveness & communication

Brand monitoring/brand performance tracking
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Generic defense
Reputation measurement
Ad testing
Ad/Media/campain effectiveness
Social Media Monitoring

(Read more)

Customer experience & sales force effectiveness

Customer satisfaction and loyalty
Touchpoint analysis
Customer journey analysis
Sales force effectiveness
Usability tests

(Read more)

Pricing

Price optimization
Value-based-pricing
Portfolio pricing

(Read more)

Ideation

Creative Problem Solving
Design Thinking
Business Model Innovation

(Read more)

Further articles

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