Animal Health & Nutrition Research

We are a leading research firm with a long-established reputation for quality and innovation in global animal health (companion animals and livestock) marketing research. 
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities and product lifecycle management.
Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceuticals to specialist start-up companies with many types in between.  We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
With unique access to the key respondent groups (often difficult to reach) we provide customized research studies, tracking programs, industrial desk research and advanced analytics.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.


Dr. Ludger Rolfes
Division Director

+49 5407 885239

Our markets and target groups



Product categories

Feed & Feed additives
Pet food and nutraceuticals
Devices/Technology/Digital health
Precision Livestock Farming

Target group

Industry experts/KOLs
Feed producers, feed mills
Pet owners/Horse owners
Pet shops


Most of our projects are global projects. We work in major markets in Europe, North America, South America, Australia and Asia. P+M has developed an international network of field partners to ensure fieldwork of optimal quality.

Our projects

Helping you to make research-based decisions with confidence

Market analysis: Get a basic understanding of (new) markets and identify opportunities

Market landscape & sizing
Market demand assessment

(Read more)

Customer insights: Walking in the shoes of your customer

Usage & attitude
Needs assessment & gap analysis
Touchpoint analysis
Customer segmentation

(Read more)

Targeting & positioning: Preparation for launch

Concept testing
Claim/message tests
Product positioning
Price sensitivity tests
Market potential analysis

(Read more)

Marketing effectiveness & communication

Brand monitoring/brand performance tracking
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Generic defense
Reputation measurement
Ad testing
Ad/Media/campain effectiveness
Social Media Monitoring

(Read more)

Customer experience & sales force effectiveness

Customer satisfaction and loyalty
Touchpoint analysis
Customer journey analysis
Sales force effectiveness
Usability tests

(Read more)


Price optimization
Portfolio pricing

(Read more)


Creative Problem Solving
Design Thinking
Business Model Innovation

(Read more)

Further articles

HealthyLivestock 2nd Newsletter

The HealthyLivestock consortium is working under high pressure on solutions to decrease the use of antimicrobials in the pig and broiler industry in China and Europe. Furthermore the consortium wants to reduce subsequent residues in the food chain and environment by enhancing animal h...

Measure how the customer relates to a brand

BRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing direction).   BRAND|GRAPH enables comparisons: Brand relationships can be compared across brands,...

P+M trains international design thinkers

Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available internationally as well. In ...

Trying times for German farmers

In addition to tight liquidity, unresolved political issues and challenges surrounding agricultural production make it difficult for farms to plan for the future. In many regions, the prospects for the 2018 harvest are very poor. In the coming months, the effects of the heat and dr...

Design Thinking and Market Research

With Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe the possibilities that arise from the combination of Design Thinking and market research. Read the whole ...

Healthy Livestock:

Produkt + Markt ist Teil des großangelegten und bahnbrechenden Forschungsprojektes Healthy Livestock. Im Rahmen dieses Projektes arbeiten renommierte Experten und Wissenschaftler aus der EU und China gemeinsam an der Bekämpfung antimikrobieller Resistenz bei Nutztieren, mit dem Ziel...

Agriculture: Economic sentiment remains subdued

As of March 2018, the economic sentiment among German farmers continues to remain subdued. This concerns the assessment of the current economic situation and even more so the expectations for the future. According to the latest data of the Agricultural Business Barometer of the German...

Patient Centricity: Closer to the patient with IN|SPIARY

How do patients master everyday life with their ailments? How are they doing with their treatment? What things are going well, and where are they facing challenges? What should support and information services look like in order to be of actual added value for the patients? Produkt + ...

Prescription behaviour: Keeping an eye on the doctor

Manufacturers of prescription drugs do not only focus on the patient, but also on the doctor who prescribes the product. In planung & analyse, Katja Birke demonstrates implicit techniques that can be used to uncover effectively invisible attitudes and motives – and thus drivers ...

Online communities: optimising touch points and customer journeys

Every contact with a brand can be a moment of truth. In order to make the customer experience and customer journey as pleasant as possible, it is essential to identify and control touch points reliably. In their article in the magazine Research & Results, our experts Julia Koch an...

BRAND|VIEW – Do you know your product’s personality?

BRAND|VIEW brings your product to life and in an inspiring manner shows you how your brand would master everyday life. This enables you to directly grasp the personality of your brand and to apply that knowledge i.e. to your strategy. What type of questions does BRAND|VIEW answer ...


Anyone who wants to convince a group of people needs to know what really moves them. But how can you reach the inner mind of your customers? How do you uncover thoughts and feelings that can be hardly put into words? With VAL|LERY, we have just the right, implicit measuring tool f...

The optimal price in a globally interconnected market

One product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool AlasCaCEO allows you to determine precise, transnational, profit-oriented price corridors on an empirical basis. In Resear...

Which flea&tick treatment would you choose?

Before customers decide to purchase a product, they encounter many different touch points during their customer journey – also online. When measuring the relevance of those touch points, online touch points often seem to perform much worse than the traditional ones, mainly because t...

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