Animal Health & Nutrition Research
We are a leading research firm with a long-established reputation for quality and innovation in global animal health (companion animals and livestock) marketing research.
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities and product lifecycle management.
Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceuticals to specialist start-up companies with many types in between. We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
With unique access to the key respondent groups (often difficult to reach) we provide customized research studies, tracking programs, industrial desk research and advanced analytics.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.
Dr. Ludger Rolfes
+49 5407 885239
Our markets and target groups
Feed & Feed additives
Pet food and nutraceuticals
Precision Livestock Farming
Feed producers, feed mills
Pet owners/Horse owners
Most of our projects are global projects. We work in major markets in Europe, North America, South America, Australia and Asia. P+M has developed an international network of field partners to ensure fieldwork of optimal quality.
Helping you to make research-based decisions with confidence
Market analysis: Get a basic understanding of (new) markets and identify opportunities
Market landscape & sizing
Market demand assessment
Customer insights: Walking in the shoes of your customer
Usage & attitude
Needs assessment & gap analysis
Targeting & positioning: Preparation for launch
Price sensitivity tests
Market potential analysis
Marketing effectiveness & communication
Brand monitoring/brand performance tracking
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Social Media Monitoring
Customer experience & sales force effectiveness
Customer satisfaction and loyalty
Customer journey analysis
Sales force effectiveness
Creative Problem Solving
Business Model Innovation