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BRAND|GRAPH – Buddy-buddy with the brandRelationships with brands follow similar patterns as interpersonal relationships. Our BRAND|GRAPH enables us to retrieve completely new insights when it comes to successfully positioning a brand in the market. The approach is based on constellation work in psychotherapy. In their...
Research & Results 2018Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to discover. First and foremost, there...
P+M trains international design thinkersBuilding, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available internationally as well. In...
Healthy Livestock:We are proud to announce that Produkt + Markt is part of the new ambitious and ground-breaking research project Healthy Livestock. Internationally renowned experts, researchers and scientists from the European Union and China have joined forces to tackle antimicrobial resistance (AMR)...
Trying times for German farmersIn addition to tight liquidity, unresolved political issues and challenges surrounding agricultural production make it difficult for farms to plan for the future. In many regions, the prospects for the 2018 harvest are very poor. In the coming months, the effects of the heat and drought...
Design Thinking: Peeking behind the scenesBuilding, crafting, inventing effectively – Design Thinking (DT) transforms dull workshop meeting rooms into colourful incubators filled with innovation. In daily business, so-called „DT sprints“ have proven to be particularly effective. In their article in Research & Results,...
In the fast lane: Rising demand for e-carsWhile electric mobility was not really gaining much ground in Germany over the past years, recent studies show a much more dynamic development in the field. But how do consumers perceive e-cars after the diesel emissions scandal? Which engine technology will prevail? Produkt + Markt has...
Design Thinking and Market ResearchWith Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe the possibilities that arise from the combination of Design Thinking and market research. Read the whole...
From Insight to Impact – WIN Annual Conference in BeirutHow can insights be used to even more effectively create relevant impact for companies? Following the tagline „From Insight to Impact“, the international WIN network gathered in Beirut at the beginning of May for the WIN annual conference. At this meeting, participants from North...