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Smart moves: How to lure young men back in the game
Smart moves: How to lure young men back in the game As a target group, men under the age of 30 are very difficult to reach. Recruiting and activating them is usually quite the challenge. However, Natali Pohlschneider of Produkt + Markt knows that smart strategies may make young men readily accessible for market research, ... read more
Here for you: Our Healthcare Research Department
Here for you: Our Healthcare Research Department For 30 years, the world's leading pharmaceutical manufacturers have placed their trust in Produkt + Markt's Healthcare Research Division. But what exactly makes us your perfect contact in this field of research? Managing Director Katja Birke answers this question in an ... read more
Understanding through experience
Understanding through experience Would you like to know whether your product is well positioned in the market, and how you should prepare it for the future?

The structural constellation approach allows you to experience the current position of your product or brand in the market, in comparison to your ...
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Patient Centricity: Closer to the patient with IN|SPIARY
Patient Centricity: Closer to the patient with IN|SPIARY How do patients master everyday life with their ailments? How are they doing with their treatment? What things are going well, and where are they facing challenges? What should support and information services look like in order to be of actual added value for the patients? ... read more
WIN Conference in Stockholm:
WIN Conference in Stockholm: Besides validity, reliability, and objectivity, agility as a fourth dimension is of essential importance in project management. In order to share best practice cases, WIN’s Western European member institutes met for their „WE WIN Conference“ in Stockholm from 15 to 16 ... read more
WIN: Does Europe still believe in Europe?
WIN: Does Europe still believe in Europe? Europe is losing its confidence in the European Union. This is the result of a current survey conducted by the Western European members of WIN, the World Independent Network of Market Research. 52 per cent of respondents from seven European countries stated to lack trust in ... read more
CX: Successful management of emotions
CX: Successful management of emotions Positive customer experiences and respectively resulting emotional bonds facilitate sustainable business relationships. A central variable in the customer’s experience are the emotions associated with a certain touch point, in addition to the detailed process flows ... read more
Regional independence efforts? The whole country should decide!
Regional independence efforts? The whole country should decide! In times of crisis, claiming independence suddenly seems to be an attractive option for some European regions. But who should decide whether a province or region such as Catalonia or Scotland should be allowed to claim independence? WIN, the worldwide independent network of ... read more
Agriculture: Economic sentiment suffers yet another setback
Agriculture: Economic sentiment suffers yet another setback In December 2017, the economic sentiment among German farmers has suffered yet another setback. According to the latest data of the Agricultural Business Barometer of the German Farmers’ Association (DBV), this is due increasingly pessimistic expectations for the future. ... read more
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