Are electric motors the engines of the future? Everybody is talking about e-cars, but for some reason they are only slowly winning ground in Germany. Our latest survey shows: The number of motorists who view fuel-efficient petrol ... read more

Hit the mark creatively Creative Problem Solving (CPS) is an excellent approach to finding innovative and imaginative solutions along the customer journey. Heiner Junker is a certified CPS facilitator and certified ... read more

From Insights to Illumination What is the best method to tap into creative consumers’ potential to generate innovative ideas? One possibility is our online community IN|SPIARY; it combines their creative ... read more

Off to the Dark Side of the Iceberg You probably know the common iceberg analogy: We are only aware of the tip above water, while the rest remains underneath the surface. The same is true for human ... read more

Qual and Co-Creation – An inspiring Combination Qualitative market research and co-creation complement each other perfectly; they are, however, completely different disciplines that each require very distinctive skills. When ... read more

Business Development with LEGO® SERIOUS PLAY® LEGO® SERIOUS PLAY® is a method to promote innovation. Building with your hands not only promotes creativity and a change of ... read more

Deep Insights Successful innovations are not just simply lucky shots. They require hard work and the right kind of inspiration. But how does one find the idea that does not flop after its commercial launch? Online communities ... read more

CX Monitoring: How satisfied are you with your health insurance? Customer experience and customer loyalty play an important role in the highly competitive health insurance industry. How does one dependably ... read more

Experiencing Creativity First Hand Which methods may provide us with even deeper insights into our target groups? There’s a solution: creativity. Under the motto “Experiencing creativity first hand”, Produkt + Markt ... read more