Off to the Dark Side of the Iceberg You probably know the common iceberg analogy: We are only aware of the tip above water, while the rest remains underneath the surface. The same is true for human ... read more

Qual and Co-Creation – An inspiring Combination Qualitative market research and co-creation complement each other perfectly; they are, however, completely different disciplines that each require very distinctive skills. When ... read more

Business Development with LEGO® SERIOUS PLAY® LEGO® SERIOUS PLAY® is a method to promote innovation. Building with your hands not only promotes creativity and a change of ... read more

Deep Insights Successful innovations are not just simply lucky shots. They require hard work and the right kind of inspiration. But how does one find the idea that does not flop after its commercial launch? Online communities ... read more

CX Monitoring: How satisfied are you with your health insurance? Customer experience and customer loyalty play an important role in the highly competitive health insurance industry. How does one dependably ... read more

Experiencing Creativity First Hand Which methods may provide us with even deeper insights into our target groups? There’s a solution: creativity. Under the motto “Experiencing creativity first hand”, Produkt + Markt ... read more

What kind of driver are you? According to statistics of the German Federal Environment Agency, more than 80% of German households have at least one car at their disposal. Our daily life without a car ... read more

P+M in Brief With 140 employees and its own telephone studio, Produkt + Markt is one of the largest owner-managed full-service market research institutes in Germany. As an institute with a clear international focus, ... read more

More than Words Sometimes traditional surveys just hit the brick wall – especially if consumers are asked to describe their feelings, although the respective situation occurred already a while ago. However, the ... read more