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Biologicals, lame duck or game changer?


WEB-SEMINAR | November 29th 2023 | 10.00 - 10.18 h

Biologicals signify a cultivation with bio-power and represent a promising contribution to sustainable agriculture. Produkt + Markt has accompanied their development process and is pleased to present it in an engaging 18-minute web-seminar:
Based on over 1,000 interviews with farmers, 500 interviews with consumers and studies involving contractors and dealers, Dirk Aderhold and Grischa Muchowski from Produkt + Markt will share insights into the opportunities and challenges that Biologicals pose for crop protection manufacturers.
For additional information, please visit our website.
The web-seminar is aimed at company market researchers. It will be conducted either in German or English, depending on the participants group.

About the speakers:
Dr. Dirk Aderhold is Managing Director Global Agribusiness Research at Produkt + Markt and has been working in agricultural market research for over 20 years after 6 years in the crop protection industry.

Grischa Muchowski has been working at Produkt + Markt for over 15 years and, as a Senior Research Consultant in the Agribusiness Research area, she is responsible for both international and national and qualitative and quantitative research and has a special focus on biologicals and digitalization.


Register now using the contact form, we look forward to hearing from you!

Our web seminars take place via MS teams. We will be happy to send you the access data promptly after registration.