AUTOMOTIVE
Produkt + Markt provides you with these solutions worldwide – with qualitative, quantitative and hybrid solutions.
Markets
Passenger cars + motorbikes
Heavy duty + commercial vehicles
Manufacturers + suppliers
OES, OEM and IAM parts
Dealerships + sales
Drive systems + technology
Servicing + repairs
Target groups
Buyers, drivers, rejecters
Fleet managers
Wholesalers
Workshop managers/mechanics
AUTOMOTIVE
Topics, Tools and Projects
Experience + Loyality
CX feedback
Satisfaction analyses
Customer journey analyses
Process analyses
Mystery research
Accompanied shopping
Touchpoint analyses
Products
Potential analyses
Concept and product tests
Usability tests
Conjoint analyses with ALASCA|PRO
Market research online communities (MROC mit IN|SPIARY)
Pricing
Conjoint analyses
Brand price trade off (BPTO)
Price sensitivity measurement (PSM)
Gabor Granger price optimization
Value-based pricing
Segments
Segmentation analyses
Target group analyses
Typologies
Personas
Ethnographic methods
Innovationen + Ideation
TREND|CAFÉ
Market research online communities (MROC with IN|SPIARY)
Creative problem solving
Design Thinking
Business Model Innovation
Brands + Communication
Brand essence analyses
Brand purpose
Image and brand tracking
Positionierung surveys
Brand funnel
Advertising pre- and post-tests / advertising tracking
Website tests
Scenario-based measurements with BRAND|VIEW
Image-assisted measurements with VAL|LERY
Social media monitoring