The commercial vehicle industry is at a turning point. Our studies indicate that the combination of sustainability and economic efficiency is the decisive success factor.
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Automotive
Understanding How Markets Operate
Keines der Produkte entspricht Ihren Filter Einstellungen.
Changes
The commercial vehicle industry is undergoing profound transformation. Digitalization, new mobility concepts, and above all zero emission technologies are shaping its future.
Produkt + Markt Research for Commercial Vehicles
Our institute provides you with comprehensive quality market research. This ranges from ethnographic studies in day-to-day applications to strategic pricing research and analysis of international supply chains.
Your advantage: Maximum impact with reliable data and engaging reports.
Typical Questions
How do I design a differentiation strategy that truly convinces farmers?
The case study demonstrates how purchasing mechanisms are systematically understood. Farmers provide the crucial impetus for a sustainable multi-brand strategy.
Learn moreHow do I improve commercial vehicles exactly where it really matters to drivers?
The article illustrates how ethnography and UX research reveal actual usage patterns. Detailed knowledge directly informs improved vehicle solutions.
Learn moreHow do I make secure product and pricing decisions?
The article outlines which methods yield reliable answers. Customer preferences are clearly prioritized and made comparable.
Learn moreHow do I simulate real purchasing decisions for vehicles?
ALAS|CA highlights which features have an impact. Price and benefit can be realistically balanced.
Learn moreAgricultural Machinery and Emotions: How They're Measured.
When farmers purchase agricultural machinery, emotions are always part of the equation. We accompanied a tractor manufacturer on their journey to becoming a love brand. The unique aspect: we also measured emotions that the participants themselves cannot express.
Farmers as Co-Designers of the Differentiation Strategy
To excel in the agricultural machinery industry through product differentiation, one needs a deep understanding of the mechanisms behind purchasing decisions. In our case study, we demonstrate how a tractor manufacturer built its global multi-brand strategy on a solid foundation of insights.
When every detail matters. Ethnography for better commercial vehicles.
Through ethnography and UX research, the team at Produkt + Markt, together with numerous experts, delved into the world of off-road vehicle drivers. In a multi-stage design-thinking process with co-creation, a driver cabin was optimized.
Measuring Customer Preferences with the Right Methods
What attributes make a product successful? Which features are indispensable for the target group? And how do you develop a pricing strategy that works? MaxDiff analysis, conjoint analysis, product configurators, TURF, and Likert scales provide the answers.
The perfect vehicle with ALAS|CA
New products succeed when price and value align well. ALAS|CA simulates real decisions and reveals which vehicle features matter and how offers can be optimized.