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B2B

Special markets require special solutions. The individualisation of proven tools + methods, high flexibility, many years of extensive experience and, finally, boundless curiosity in new topics and products drive our success in the B2B sector.

We’ve been working in classic B2B areas for more than 20 years – whether in engineering, the chemical industry, print + paper or in soft- and hardware.

Your direct line
to team B2B
+49 5407 885651

Markets

Engineering
Chemicals
Suppliers
Print + paper
IT/telecommunications
Electronics
Construction

Target groups

(Prospective) customers
Employees
Buyers
Associations
Retailers/wholesalers





 

B2B

Topics, Tools and Projects

Products

Potential analyses
Concept and product tests
Usability tests
Conjoint analyses with ALASCA|PRO
Market research online communities (MROC mit IN|SPIARY)

Brands + Communication

Brand essence analyses
Brand purpose
Image and brand tracking
Positionierung surveys
Brand funnel
Advertising pre- and post-tests / advertising tracking
Website tests
Scenario-based measurements with BRAND|VIEW
Image-assisted measurements with VAL|LERY
Social media monitoring

Pricing

Conjoint analyses
Brand price trade off (BPTO)
Price sensitivity measurement (PSM)
Gabor Granger price optimization
Value-based pricing

Experience + Loyality

CX feedback
Satisfaction analyses
Customer journey analyses
Process analyses
Mystery research
Accompanied shopping
Touchpoint analyses

Innovationen + Ideation

TREND|CAFÉ
Market research online communities (MROC with IN|SPIARY)
Creative problem solving
Design Thinking
Business Model Innovation

Segments

Segmentation analyses
Target group analyses
Typologies
Personas
Ethnographic methods

Specials

We at the P+M Group stand by your side as a key partner.
Pay a visit to:
pm+ 
MARKET phone   

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