MOBILITY + TRANSPORTATION
The changes will be so drastic that it is impossible to foresee the consequences in their entirety. We will thus have to open up the information funnel again. Research plays a crucial part in this – it must deal with the complexity of the subject while paying competent and reliable attention to traditional topics.
Markets
Private + public transport
Rail + road
Bulk + piece goods
Storage + parking
Booking + paying
Target groups
B2C
B2B
Users + non-users
Local, regional, national, international
MOBILITY + TRANSPORTATION
Topics, Tools and Projects
Experience + Loyality
CX feedback
Satisfaction analyses
Customer journey analyses
Process analyses
Mystery research
Accompanied shopping
Touchpoint analyses
Segments
Segmentation analyses
Target group analyses
Typologies
Personas
Ethnographic methods
Products
Potential analyses
Concept and product tests
Usability tests
Conjoint analyses with ALASCA|PRO
Market research online communities (MROC mit IN|SPIARY)
Pricing
Conjoint analyses
Brand price trade off (BPTO)
Price sensitivity measurement (PSM)
Gabor Granger price optimization
Value-based pricing
Brands + Communication
Brand essence analyses
Brand purpose
Image and brand tracking
Positionierung surveys
Brand funnel
Advertising pre- and post-tests / advertising tracking
Website tests
Scenario-based measurements with BRAND|VIEW
Image-assisted measurements with VAL|LERY
Social media monitoring
Innovationen + Ideation
TREND|CAFÉ
Market research online communities (MROC with IN|SPIARY)
Creative problem solving
Design Thinking
Business Model Innovation