"One element of success, whatever one’s profession, is pleasure in one’s craft."
Irène Joliot Curie (physicist and chemist)
A passionate qualitative researcher
Julia’s love of psychology was kindled at an early age, based on exciting stories from her father’s working life. She found her great passion in the special degree course on market and advertising psychology and, from this time on, evolved into a market researcher with heart and mind. Her career started in the automotive sector where she was responsible for national and international, qualitative and quantitative market research projects.
Julia is currently Senior Research Consultant for national and international surveys in the Consumer and Retail Research division. Her heart beats for qualitative methods. Therefore, it is only logical that Julia has become the expert for qualitative research at Produkt + Markt. Especially the uncovering of true needs and finding of the “golden nuggets”, e.g. by means of ethnography, structural constellations or Playmobil, has become one of her specializations.
Interviewer, observer, moderator, facilitator, and trainer
Besides working on market research projects for well over 10 years as a research consultant, she has discovered a second passion: ideation and innovation research. As a certified facilitator and trainer for various innovation methods, she supports and enables companies to carve out successful solutions and perspectives for the long term.