ENERGY + ENVIRONMENT
Our surveys deal with everything from energy supply, energy distribution and production, waste and recycling management to emissions.
We use our methodological expertise, our innovative research tools and (benchmark) surveys to help our clients look ahead and make the right decisions.
Markets
Electricity + gas
Water
Thermal power
Renewable energies
Fossil fuels
Waste management
Environment
Electric mobility
Target groups
Private consumers
Commercial customers
Major customers
Local authorities
Dealers / sales
Producers
ENERGY + ENVIRONMENT
Topics, Tools and Projects
Experience + Loyality
CX feedback
Satisfaction analyses
Customer journey analyses
Process analyses
Mystery research
Accompanied shopping
Touchpoint analyses
Brands + Communication
Brand essence analyses
Brand purpose
Image and brand tracking
Positionierung surveys
Brand funnel
Advertising pre- and post-tests / advertising tracking
Website tests
Scenario-based measurements with BRAND|VIEW
Image-assisted measurements with VAL|LERY
Social media monitoring
Pricing
Conjoint analyses
Brand price trade off (BPTO)
Price sensitivity measurement (PSM)
Gabor Granger price optimization
Value-based pricing
Segments
Segmentation analyses
Target group analyses
Typologies
Personas
Ethnographic methods
Innovationen + Ideation
TREND|CAFÉ
Market research online communities (MROC with IN|SPIARY)
Creative problem solving
Design Thinking
Business Model Innovation
Products
Potential analyses
Concept and product tests
Usability tests
Conjoint analyses with ALASCA|PRO
Market research online communities (MROC mit IN|SPIARY)
Specials
Eigenstudie: MARKENWECHSLER.2020
P+M-Befragung: Neuordnung des Strommarktes
P+M-initiated survey: The electric motor as drive system of the future?