Login de en

My friend, the brand

Narrative in qualitative online research

Approaches from narrative and systemic psychology bring new life to brand measurement, says Julia David from Produkt + Markt. In Research & Results, she presents two tools that can be used to determine consumer experience and relationship with the brand in qualitative online surveys.

INDICE 6 Login
© 2001-2024 – Internetagentur – Wrocklage Werbewerkstatt