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Our web seminars in autumn 2022

On the pulse of time and peppered with innovations and our bestsellers

Thursday, 03 November 2022 | 11.00 to 11.18 h

Better together: When "speed", "quality" and "depth of insight" become one

Customers have pressing questions. They face challenges that require quick decisions, and not just since the pandemic washed well-functioning marketing concepts overboard. Faster results, but better insights, please!? We have confronted this supposed conflict of goals and developed an innovative tool with which we make exactly this possible for all sectors. In doing so, we benefit from the expert knowledge of our clients. To do this, we invite various stakholders from the company to our Insight Lounge. This way we can use their expert knowledge immediately and effectively at different points in time and link it to our target group survey results.  We hone concepts together, answer ad hoc questions overnight and then connect the many different points of knowledge. Come and visit us! Insight Lounge. 
 
Speaker:
Katja Birke | Managing Director Produkt + Markt 
 

Tuesday, 08 November 2022 | 11.00 to 11.18 h

Experience live: How quickly you can get to the emotions of your target group in every survey.

A really tricky challenge: How can we measure and control the emotional impact of our brand? With more reliable data, less effort, scientifically sound and without monotonous scale queries? With PIC|MOTION this is now possible. Using an image gallery of around 40 validated images and 45 emotions, PIC|MOTION maps the dimensional space in a differentiated way. The basis for this is the scientific model for quantitative emotion research according to Russell and Scherer. Learn how you can efficiently integrate this model into your surveys in our webinar.

Speaker:
Neil Ferguson | Senior Research Consultant 

 


Tuesday, 15 November 2022 | 10:00 to 10:18

More speed, more depth: How AI is turning qualitative market research upside down

In this webinar you will learn how you too can benefit simply and very effectively from AI in qualitative research. Therefore we will introduce you to QUA|LYTIS. At Produkt + Markt, we have been working intensively in recent months on how we can further accelerate qualitative research and provide even more depth with fewer biases. Along the way, we involved experts in artificial intelligence and natural language processing and created the QUA|LYTIS platform which offers this added value. With QUA|LYTIS you can use the full potential of your target group's voices.
 
Speaker:
Michael Kutz | Senior Research Consultant 


 

Wednesday, 23 November 2022 | 14.00 - 14.18

The role model of agile research: How to establish user-orientation in design teams

Agile projects can also get stuck and lead to solutions that are anything but user-centred. When agile teams lose sight of users and biases or team dynamics emerge the success of the project is in danger. To prevent this from happening, researchers should know how to keep the teams on course towards the user at every stage. In this impulse lecture, we will outline the role model of agile user research. You will learn which roles you should fill in which situations so that the agile teams develop solutions that the users really want.

Speaker: 
Heiner Junker | Managing Partner Produkt + Markt



 

Register now here for your web seminars:

Depending on the diversity of our participants, the web seminars will be held in German or English, you will be informed about this in advance. Our web seminars take place via MS teams. We will be happy to send you the access data promptly after registration.

 
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