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Corruption and Poverty

These were the world’s biggest issues in 2013

What is the most important problem facing the world today? This question was posed to 66,806 people from 65 countries in WIN’s End of Year survey. Their answer: corruption, economic issues, and poverty top the list of the world’s most pressing tribulations.

On 28 February 2014, WIN, the leading global association in market research and polling, revealed the results of their annual End of Year Survey.


  • 21% of respondents globally identified corruption as the most important problem facing the world today – the highest response rate amongst the 17 categories
  • Economic problems in second place globally at 14%
  • Poverty (the gap between rich and poor) in third place globally at 12%
  •  The Western Europe region identified poverty (24%) as the biggest concern
  • The UK sees economic problems (17%) as biggest issue; Germany identified poverty (34%)

The data was collected as part of WIN’s Annual 2013 poll that interviewed 66,806 people in 65 countries.

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