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Here for you: Our Healthcare Research Department

Interview with Managing Director Katja Birke

For 30 years, the world's leading pharmaceutical manufacturers have placed their trust in Produkt + Markt's Healthcare Research Division. But what exactly makes us your perfect contact in this field of research? Managing Director Katja Birke answers this question in an interview.

Ms Birke, what is special about the Healthcare Research division at Produkt + Markt?

What is special about us is clearly that we provide our clients with an all-round carefree package. We have 30 years of experience in Rx market research and have broad expertise in a variety of indication areas and market research along the product life cycle. Particularly noteworthy here is certainly also the continuous, tailor-made support for our clients. Many of our currently 39 employees in the Healthcare division have been with us in pharmaceutical market research for more than 10, 15 or even 20 years and take care of projects reliably and with a high level of commitment.

What distinguishes Healthcare Research at Produkt + Markt?

The Produkt + Markt group now consists of three companies - market research and consulting (Produkt + Markt), telephone data collection (MARKETphone) and our newest family member, information-based CX management consulting (pm+). With pm+, we carry out projects in which our clients and doctors meet, such as advisory boards, co-creation workshops or design thinking approaches. 
In addition, through pm+ we have built up expert panels for client-specific communities with doctors or even patients, who are strongly committed and are also available for projects at very short notice. 

What are the special issues and challenges that the sector has to deal with? And how do you deal with them?

Since 2005 we have been dealing with the reporting of adverse drug reactions and in the following years we have built up a professional AE management at Produkt + Markt Healthcare.
Another point is quality assurance and adherence to the various compliance requirements. As part of our quality management, we ensure that all specifications and PV regulations are implemented and adhered to in every single project step. Our short distances also help: thanks to our own in-house recruitment department, the doctors are contacted directly from Wallenhorst. Alone 8 employees from the Project & Field Services department are in contact with our target groups on a daily basis, take care of contract closures, obtain employer approvals and organise our study days, where we provide real insights with a large toolbox of methods - another part of our "all-round carefree package" for our clients.
In the online area, we rely on our own online access pool doc.prompt, which currently comprises 15,000 entries from all specialist fields. The close contact with our doctors pays off: Qualified random samples, high response rates and satisfied doctors.

Which team can the customer trust at Produkt + Markt Healthcare?

Customers can expect a motivated team with many years of experience. As already mentioned, many colleagues have been working for Produkt + Markt in the healthcare sector for well over 10 years. Our clients benefit not only from our methodological know-how and diversity of methods, but also from our knowledge of markets, indications and preparations. Together, our team has 399 years of professional experience. Our customers have a fixed contact person and, because of the many years of cooperation, also a "knowledge manager" at their side. 

And how have you experienced the year 2020?

Thanks to our Business Continuity Plan, which we have implemented in the company for many years, we managed to move all processes to the home office very quickly when the Corona crisis began. We were able to switch all our studio days to virtual qualitative market research within a few days. 

Now we are looking forward to the time when personal exchange with our clients and doctors is possible again. 
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