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When products find their voice

Structural constellations yield new insights in market research

Has your product ever spoken to you directly? Does it feel well positioned or rather neglected? This notion stretches conventional quantitative and qualitative interview methods to their limits. Structure constellations may help to clear up the situation, since they provide valuable guidance for successful product positioning. In Research & Results, Katja Birke and Marion Otten explain in their article how this tool works and how it leads you to an inspiring dialogue with your product.


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