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Who shops at my pharmacy?

Study examines shopping experience of pharmacy customers

What is most important to my customers? Which types of shoppers actually shop at my pharmacy? Any pharmacist should be able to answer these questions distinctly, if he wants to compete successfully with his rivals. In her article in Research & Results Claudia Greischel presents a study examining the types of shoppers at pharmacies and their respective behaviour. In addition it also provides inspiring insights on shoppers’ attitudes towards pharmacies in general.

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