Don’t say it with flowers, say it with pictures. Even market research effectively takes advantage of the fact that a picture is worth a thousand words. Based on a study dealing with Europe’s future, Andreas Jütting and Dr. Michael Koch of Produkt + Markt show in their article in Research & Results, how our picture gallery VAL|LERY allows us to measure unconscious emotions, motives, and attitudes precisely while also successfully taking care of segmentation.