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What kind of driver are you?

Cars seem to be irreplaceable for many people – really?

According to statistics of the German Federal Environment Agency, more than 80% of German households have at least one car at their disposal. Our daily life without a car seems hard to imagine. Or is it? Under the supervision of Senior Research Consultant and certified facilitator Design Thinking Julia David, Produkt + Markt has launched a project to develop a precise typology of motorists. In her article in planung & analyse, David compares three out of the six types of motorists identified in the survey. As it turns out, the definition of mobility depends on the type of motorist.


No alternative - Many people won’t do without cars.pdf
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