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Knowing the Shopper

What’s the best way to target grocery shoppers?

H Leaflets, flyers, or perhaps in-store TV? Anyone who wants to push sales with promotion activities, needs to know what makes the customers tick, or any efforts might miss the point. But how do we get an authentic image of our different types of shoppers? Claudia Greischel, our expert and your contact in this matter, recommends the following publication from Markenartikel 11/2012.


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