WIN: Does Europe still believe in Europe?

International survey reveals low level of confidence in the EU

Europe is losing its confidence in the European Union. This is the result of a current survey conducted by the Western European members of WIN, the World Independent Network of Market Research. 52 per cent of respondents from seven European countries stated to lack trust in the EU....

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Regional independence efforts? The whole country should decide!

New survey by WIN measures attitudes towards independence in Europe

In times of crisis, claiming independence suddenly seems to be an attractive option for some European regions. But who should decide whether a province or region such as Catalonia or Scotland should be allowed to claim independence? WIN, the worldwide independent network of market...

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Why P+M?


The complexity of our world is constantly increasing. In this context, we lay down the facts for you in a nutshell. We demonstrate what really matters. As our customer, we provide you with authentic insights into the lives and minds of your target audience. By offering you relevant data, deeper analyses, and sound advice, we give fresh impetus to the next steps of your professional journey.


We shall never forget that we are researchers devoted to science and precision. As our customer, you can always rely on our work. We assume responsibility beyond the project, aiming at making you sustainably successful.


The aspects of daily life are changing faster than ever. This poses challenges, but presents opportunities as well. We will facilitate your change processes by providing knowledge, stimuli, and creativity.


The whole world is our playing field

We provide services for all disciplines, irrespective of national borders. Produkt + Markt is the exclusive representative of Germany in the World Independent Network of Market Research (WIN), which currently has about 50 member states. For you, this means worldwide market research with one key contact in your language as well as international inspiration and expertise for your projects.

Solutions and services


Success goes beyond reducing risk. Engage your customers and employees to create new opportunities.
best practice


Convincing people starts with understanding their beliefs, feelings and intentions. Uncover the unspoken.
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Customer centricity pays off. Increase loyalty and advocacy efficiently.
best practice


It is crucial to know how customers choose and use products and services. Observe and predict the moments of truth.
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WE WIN: Europe’s market researchers meet up in Stockholm

„Agility – The 4th Dimension of Market Research“

15th March 2018 - 16th March 2018 | 09:00 AM - 06:00 PM

Europe’s market researchers are about to head north: Following the motto “Agility – The 4th Dimension of Market Research”, the WIN members of Western Europe (WE) are preparing for their next regional meeting, which will be held in Stockholm on 15-16 March 2018. This year, our...

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Save the Date: P+M at Research & Results 2018

Join us for inspiring new developments in market research

24th October 2018 - 25th October 2018 | 09:00 AM - 05:00 PM

Pick up your calendars and make sure to enter this date: The market research trade fair Research & Results will be taking place again October 24-25. Of course, Produkt + Markt will be joining the show again as an exhibitor. As in previous years, our experts will be happy to welcome you...

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About P+M


in 76 countries

100 per workshop



INSPIARY Community

30.000 Healthcare Professionals


50.000 Agricultural Professionals



Year P+M was established


125 employees


Customer feedback

N=100 in 91 seconds

Mobile Research

1.350 litres

of shampoo in a home use test nationwide

From 20 countries at the same time

Experts active on an online platform focussed on customer journeys

From 0 to 60mph in 2.7 seconds

Ethnographic interview in a Tesla

Yearly 2.600

cups of coffee for the participants of our focus groups

More than 2 million

steps per year walked by our mystery shoppers in shopping centres

We look forward to meeting you!


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