10 new Certified Facilitators Design Thinking for P+M

Food for thought

Design Thinking is conquering the corporate community and poses new challenges for the market research industry! Currently, Design Thinking is probably the most popular method for systematic, creative, and customer-centric innovation development. However, many steps of the design...

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An interview with Katja Birke in Pharma Relations

Revealed: How structural constellations and customer experience studies open up new perspectives for pharmaceutical companies

Why do doctors prescribe our product or why do they prefer our competitor? How do our customers really feel about our brand? And how should we act when a new player enters the market? In her interview with Pharma Relations, Katja Birke talks about the special features of customer...

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Why P+M?


The complexity of our world is constantly increasing. In this context, we lay down the facts for you in a nutshell. We demonstrate what really matters. As our customer, we provide you with authentic insights into the lives and minds of your target audience. By offering you relevant data, deeper analyses, and sound advice, we give fresh impetus to the next steps of your professional journey.


We shall never forget that we are researchers devoted to science and precision. As our customer, you can always rely on our work. We assume responsibility beyond the project, aiming at making you sustainably successful.


The aspects of daily life are changing faster than ever. This poses challenges, but presents opportunities as well. We will facilitate your change processes by providing knowledge, stimuli, and creativity.


The whole world is our playing field

We provide services for all disciplines, irrespective of national borders. Produkt + Markt is the exclusive representative of Germany in the World Independent Network of Market Research (WIN), which currently has about 50 member states. For you, this means worldwide market research with one key contact in your language as well as international inspiration and expertise for your projects.

Solutions and services


Success goes beyond reducing risk. Engage your customers and employees to create new opportunities.
best practice


Convincing people starts with understanding their beliefs, feelings and intentions. Uncover the unspoken.
best practice


Customer centricity pays off. Increase loyalty and advocacy efficiently.
best practice


It is crucial to know how customers choose and use products and services. Observe and predict the moments of truth.
best practice


Insight Innovation: P+M at upcoming Research & Results 2017

Visit us at exhibition stand 159!

25th October 2017 - 26th October 2017 | 09:00 AM - 05:30 PM

Just a few more weeks until the Research & Results 2017 trade show in Munich. True to this year’s motto “Insight Innovation”, our experts have again prepared exciting workshops and inspiring hands-on live demos for you. Our workshop programme for the leading international market...

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Careers and jobs


Healthcare Research Rx

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Global Agribusiness Research

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About P+M


in 76 countries

100 per workshop



INSPIARY Community

30.000 Healthcare Professionals


50.000 Agricultural Professionals



Year P+M was established


125 employees


Customer feedback

N=100 in 91 seconds

Mobile Research

1.350 litres

of shampoo in a home use test nationwide

From 20 countries at the same time

Experts active on an online platform focussed on customer journeys

From 0 to 60mph in 2.7 seconds

Ethnographic interview in a Tesla

Yearly 2.600

cups of coffee for the participants of our focus groups

More than 2 million

steps per year walked by our mystery shoppers in shopping centres

We look forward to meeting you!


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