BRAND|GRAPH – Buddy-buddy with the brand

Measure and control brand relationships online

Relationships with brands follow similar patterns as interpersonal relationships. Our BRAND|GRAPH enables us to retrieve completely new insights when it comes to successfully positioning a brand in the market. The approach is based on constellation work in psychotherapy. In their...

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Research & Results 2018

Our workshop presentations are now available to you

Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to discover. First and foremost, there...

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Why P+M?


The complexity of our world is constantly increasing. In this context, we lay down the facts for you in a nutshell. We demonstrate what really matters. As our customer, we provide you with authentic insights into the lives and minds of your target audience. By offering you relevant data, deeper analyses, and sound advice, we give fresh impetus to the next steps of your professional journey.


We shall never forget that we are researchers devoted to science and precision. As our customer, you can always rely on our work. We assume responsibility beyond the project, aiming at making you sustainably successful.


The aspects of daily life are changing faster than ever. This poses challenges, but presents opportunities as well. We will facilitate your change processes by providing knowledge, stimuli, and creativity.


The whole world is our playing field

We provide services for all disciplines, irrespective of national borders. Produkt + Markt is the exclusive representative of Germany in the World Independent Network of Market Research (WIN), which currently has about 50 member states. For you, this means worldwide market research with one key contact in your language as well as international inspiration and expertise for your projects.

Solutions and services


Success goes beyond reducing risk. Engage your customers and employees to create new opportunities.
best practice


Convincing people starts with understanding their beliefs, feelings and intentions. Uncover the unspoken.
best practice


Customer centricity pays off. Increase loyalty and advocacy efficiently.
best practice


It is crucial to know how customers choose and use products and services. Observe and predict the moments of truth.
best practice


Ideas for better Insights

P+M at Research & Results 2018

24th October 2018 - 25th October 2018 | 09:00 AM - 05:30 PM

Meet us at the market research trade show in Munich on October 24 and 25, 2018 for the premiere presentation of our latest tool: BRAND|GRAPH! BRAND|GRAPH takes on a novel approach and reveals relationship patterns between consumers and brands. Try it yourself! Furthermore, we have also...

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Careers and jobs


Global Agribusiness Research

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Global Agribusiness Research

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About P+M


in 50 countries

100 per workshop



INSPIARY Community

15000 Healthcare Professionals


48000 Agricultural Professionals



Year P+M was established


130 employees


Customer feedback

N=100 in 91 seconds

Mobile Research

1.350 litres

of shampoo in a home use test nationwide

From 20 countries at the same time

Experts active on an online platform focussed on customer journeys

From 0 to 60mph in 2.7 seconds

Ethnographic interview in a Tesla

Yearly 2.600

cups of coffee for the participants of our focus groups

More than 2 million

steps per year walked by our mystery shoppers in shopping centres

We look forward to meeting you!


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