Are electric motors the engines of the future?

Belief in fuel-efficient petrol engines is on the rise

Everybody is talking about e-cars, but for some reason they are only slowly winning ground in Germany. Our latest survey shows: The number of motorists who view fuel-efficient petrol engines as the motors of the future has increased significantly over the course of the past five years....

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Agricultural Business Barometer:

Climate in the agricultural sector gradually improving

After years of crisis in 2015 and 2016, the economic climate among German farmers is now seeing gradual improvement. Even though the overall willingness to invest has improved, a level of investment similar to the years prior to 2015 will not be reached. In comparison to the previous...

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Successful WIN Conference in Hamburg

Produkt + Markt invites network partners to professional exchange of knowledge

Professional exchange of knowledge, inspiration and strengthening relationships among network partners – These aspects made this year’s regional meet-up of WIN’s western European members a true success. Produkt + Markt hosted the WE WIN conference in Hamburg, March 30 to 31, 2017....

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Hit the mark creatively

CPS - Using Creative Problem Solving processes to improve customer experience

Creative Problem Solving (CPS) is an excellent approach to finding innovative and imaginative solutions along the customer journey. Heiner Junker is a certified CPS facilitator and explains what this method is all about.  What is CPS? The CPS process is a structured method for the...

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Why P+M?


The complexity of our world is constantly increasing. In this context, we lay down the facts for you in a nutshell. We demonstrate what really matters. As our customer, we provide you with authentic insights into the lives and minds of your target audience. By offering you relevant data, deeper analyses, and sound advice, we give fresh impetus to the next steps of your professional journey.


We shall never forget that we are researchers devoted to science and precision. As our customer, you can always rely on our work. We assume responsibility beyond the project, aiming at making you sustainably successful.


The aspects of daily life are changing faster than ever. This poses challenges, but presents opportunities as well. We will facilitate your change processes by providing knowledge, stimuli, and creativity.


The whole world is our playing field

We provide services for all disciplines, irrespective of national borders. Produkt + Markt is the exclusive representative of Germany in the World Independent Network of Market Research (WIN), which currently has about 50 member states. For you, this means worldwide market research with one key contact in your language as well as international inspiration and expertise for your projects.

Solutions and services


Success goes beyond reducing risk. Engage your customers and employees to create new opportunities.
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Convincing people starts with understanding their beliefs, feelings and intentions. Uncover the unspoken.
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Customer centricity pays off. Increase loyalty and advocacy efficiently.
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It is crucial to know how customers choose and use products and services. Observe and predict the moments of truth.
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Course: Hit the mark creatively with CPS and Design Thinking

Four days of intensive hands-on training in Hamburg

09. October 2017 - 12. October 2017 | 10:00 - 18:00 Uhr

Do you know how to be creative on the spot? In our intensive four-day workshop in Hamburg, we are going to teach you how to develop effective ideas and efficient concepts by means of Creative Problem Solving (CPS) and Design Thinking. Whether it is improving customer experience, concept...

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Innovation Breakfast Hamburg: Research Challenge Asia

Join our expert panel on market research in APAC

14. September 2017 | 10:00 - 15:00 Uhr

Striking differences among the urban and rural population as well as culture-specific communication patterns present great challenges to marketing researchers in Asia. Which methods are appropriate? How does one draw valid conclusions from panel results, if respondents do not voice any...

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Mark your calendar: Produkt + Markt at Research & Results 2017

Join us for exciting workshops and inspiring live demos

25. October 2017 - 26. October 2017 | 09:00 - 18:00 Uhr

Pick up your calendars and make a note of the following date: Produkt + Markt will be exhibiting at Research & Results 2017 in Munich from October 25th to 26th. Our experts are looking forward to welcoming you at our booth. Join us for exciting workshops and inspiring live demos of our...

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Careers and jobs


Global Agribusiness Research

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Global Agribusiness Research

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Animal Health & Nutrition Research Department, Companion Animals Unit

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Healthcare Research Rx

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About P+M


in 76 countries

100 per workshop



INSPIARY Community

30.000 Healthcare Professionals


50.000 Agricultural Professionals



Year P+M was established


125 employees


Customer feedback

N=100 in 91 seconds

Mobile Research

1.350 litres

of shampoo in a home use test nationwide

From 20 countries at the same time

Experts active on an online platform focussed on customer journeys

From 0 to 60mph in 2.7 seconds

Ethnographic interview in a Tesla

Yearly 2.600

cups of coffee for the participants of our focus groups

More than 2 million

steps per year walked by our mystery shoppers in shopping centres

We look forward to meeting you!


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