BRAND|GRAPH BRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing direction).
BRAND|GRAPH enables comparisons: Brand relationships can be compared across brands, markets, cultures, target groups and time. This makes the tool particularly suitable for tracking surveys, multinational surveys or surveys prior to (virtual) market launch.
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German opinion: artificial intelligence should not replace doctors Humans preferred: 43 per cent of Germans do not want artificial intelligence (AI) to replace doctors. A similar amount of people in Germany would never use apps such as fitness trackers due to their use of personal data. However, on the other hand, the fear of losing one`s job to artificial intelligence is rather low. This is the result of WIN’s latest survey, which investigates the attitudes of the population of 40 countries worldwide towards innovative Technologies. read more
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Worldwidein 50 countries
100 per workshopIdeas
15.000 Healthcare ProfessionalsPanel
30000 Agricultural ProfessionalsPanel
1973 Year P+M was established
N=100 in 91 secondsMobile Research
1.350 lof shampoo in a home use test nationwide
From 20 countries at the same timeExperts active on an online platform focussed on customer journeys
From 0 to 60mph in 2.7 secondsEthnographic interview in a Tesla
Yearly 2.600cups of coffee for the participants of our focus groups
More than 2 millionsteps per year walked by our mystery shoppers in shopping centres
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