A great idea hardly ever really comes out of nowhere. At the beginning of an innovation or ideation process, there is almost always a fuzzy front end, characterised by qualitative creative techniques. Now, how does such a fuzzy inkling turn into a truly brilliant idea? In an interview for planung & analyse’s special on “Insights, Ideas, Innovation”, Heiner Junker, certified facilitator Design Thinking, certified facilitator CPS, and Laura Ostländer, certified facilitator Design Thinking, explain the essence of successful creative techniques and which rules need to be followed to generate specific ideas and inspiration. Read the whole interview.