An interview with Katja Birke in Pharma Relations
Revealed: How structural constellations and customer experience studies open up new perspectives for pharmaceutical companies
Why do doctors prescribe our product or why do they prefer our competitor? How do our customers really feel about our brand? And how should we act when a new player enters the market? In her interview with Pharma Relations, Katja Birke talks about the special features of customer experience surveys at Produkt + Markt. Furthermore she illustrates in great detail how structural constellations, a rather unusual method, may yield fascinating insights for pharmaceutical companies.
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