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Close in on consumer experience

Online tool „TouchPointer“ measures customer satisfaction

Why are customers satisfied with a certain product? Satisfaction or dissatisfaction cannot always be attributed to individual criteria; instead they result from a combination of many different aspects. The online tool TouchPointer can help us understand this phenomenon and enables us to gain authentic insights into the customers’ experience. Our Customer and Service Research experts Axel Schomborg and Christoph Fritsch explain in Research & Results how TouchPointer works.

close-in-on-consumer-experience.pdf
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