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Innovation Hubs everywhere

Qualitative market research in the virtual space

Observation and interaction are essential elements of innovation research or ethnography. Julia David and Katharina Winter show in planung&analyse how, even in times of contact restrictions, it is possible to meet people - together with the clients - in their familiar environment, and how inspiring insights can be obtained in this way.

 
bma-when-necessity-becomes-a-virtue.pdf
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