Do you know what your brand tastes like? Most interviewees find it difficult to put associations and images from their minds into words. In collaboration with Prof. Ulrich Enneking and students of the University of Applied Sciences in Osnabrück, Andreas Jütting and Michael Koch of Produkt + Markt conducted a study on the tasting experience for two cola beverages. Our effective picture gallery tool VAL|LERY played an essential role in conquering verbal barriers and finding inspiring answers. Research + Results reports in detail.