Animal Health & Nutrition Research
We are a leading research firm with a long-established reputation for quality and innovation in global animal health (companion animals and livestock) marketing research.
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities, product lifecycle management and setting the optimal marketing mix.
Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceutical manufactures to start-up companies with everything in between. We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
With unique access to key respondent groups (even difficult to reach audiences) we provide customized research studies, tracking programs, desk research and advanced analytics.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities, product lifecycle management and setting the optimal marketing mix.
Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceutical manufactures to start-up companies with everything in between. We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
With unique access to key respondent groups (even difficult to reach audiences) we provide customized research studies, tracking programs, desk research and advanced analytics.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.
Dr. Ludger Rolfes
Division Director
Tel.: +49 5407 885239
E-Mail: lrolfes@pundm.de
- Ludger has worked at P+M since 2007 and is the director of the animal health division.
- Ludger has 25+ years of experience in marketing research and marketing consultancy.
- Ludger is a certified Agile Coach and specializes in Innovation Marketing Research and Pricing.
Neil Ferguson
Senior Research Consultant
Tel.: +49 5407 885241
E-Mail: nferguson@pundm.de
- Neil has over 20 years experience of providing research and consultancy to global brands servicing both consumer and business to business markets.
- For the past 10 years, Neil has specialized in researching agriculture markets (animal health and crop) across the world.
- In the context of animal health, Neil has conducted research projects in support of some of the world’s most successful brands.
Kelly Sterk
Senior Research Consultant - USA
Tel.: +49 5407 885160
E-Mail: ksterk@produktundmarkt.de
- Kelly has 25+ years of global insights and consulting experience in both B2B and B2C markets. For the past 11 years, Kelly was in the insights team at Elanco AH.
- Kelly was Co-owner and President of KS & KS Farms in central Iowa.
- Kelly was Former Director of Market Research at the Agri Business Group, (ABG).
- Kelly has moderated and managed 200+ market research projects in animal health, human health, and agriculture.
Barbara Dwerlkotte
Senior Research Consultant
Team Lead Livestock Research
Team Lead Livestock Research
Tel.: +49 5407 885143
E-Mail: bdwerlkotte@produktundmarkt.de
- Dipl.-Ing. (M.Sc.) in agriculture
- From a practical agricultural background with experience in pig, poultry and cattle production
- Barbara has 25 years of market research experience and is an expert in qualitative research and in-depth interviewing.
Sandra Cyron
Senior Research Consultant
Team Lead Livestock Research
Team Lead Livestock Research
Tel.: +49 5407 885219
E-Mail: scyron@produktundmarkt.de
- Sandra has been with P+M since 2005 and works as Senior Research Manager in the animal health division.
- She is mainly responsible for managing international projects in the field of livestock, but also of companion animals.
Our markets and target groups
Species
Swine
Cattle
Poultry
Aqua
Cats
Dogs
Equine
Sheep
Cattle
Poultry
Aqua
Cats
Dogs
Equine
Sheep
Product categories
Vaccines
Therapeutics
Parasiticides
Feed & Feed additives
Pet food and nutraceuticals
Diagnostics
Devices/Technology/Digital health
Precision Livestock Farming
Therapeutics
Parasiticides
Feed & Feed additives
Pet food and nutraceuticals
Diagnostics
Devices/Technology/Digital health
Precision Livestock Farming
Target group
Veterinarians
Farmers/Producers/Integrators
Industry experts/KOLs
Feed producers, feed mills
Premixers
Dealers/Agrimerchants
Pet parents/Pet shops
Horse owners
Farmers/Producers/Integrators
Industry experts/KOLs
Feed producers, feed mills
Premixers
Dealers/Agrimerchants
Pet parents/Pet shops
Horse owners
Countries
Most of our projects are global projects. We work in major markets in Europe, North America, South America, Australia and Asia. P+M has developed an international network of field partners to ensure fieldwork of optimal quality.
Our projects
Helping you to make research-based decisions with confidence
Market analysis: Get a basic understanding of (new) markets and identify opportunities
Customer insights: Walking in the shoes of your customer
Usage & attitude
Needs assessment & gap analysis
Touchpoint analysis
Customer segmentation
Ethnographics
(Read more)
Needs assessment & gap analysis
Touchpoint analysis
Customer segmentation
Ethnographics
(Read more)
Targeting & positioning: Preparation for launch
Concept testing
Claim/message tests
Product positioning
Price sensitivity tests
Market potential analysis
Forecasting
(Read more)
Claim/message tests
Product positioning
Price sensitivity tests
Market potential analysis
Forecasting
(Read more)
Marketing effectiveness & communication
Brand monitoring/brand performance tracking
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Generic defense
Reputation measurement
Ad testing
Ad/Media/campain effectiveness
Social Media Monitoring
(Read more)
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Generic defense
Reputation measurement
Ad testing
Ad/Media/campain effectiveness
Social Media Monitoring
(Read more)
Customer experience & sales force effectiveness
Customer satisfaction and loyalty
Touchpoint analysis
Customer journey analysis
Sales force effectiveness
Usability tests
(Read more)
Touchpoint analysis
Customer journey analysis
Sales force effectiveness
Usability tests
(Read more)
Pricing
Ideation
Further articles
Value-based pricing can be much more than a pure pricing strategy
Value-based Pricing. Was genau steckt eigentlich hinter diesem Ansatz? Und wie lassen sich mithilfe dessen Wettbewerbsvorteile identifizieren? ...
read more
Digital Readiness Index Germany Results
Contact us by using the tick boxes on the bottom of this article to order the full report! The below gives you a flavor of what you can expect:
Broad sample of n = 500 ... read more
Broad sample of n = 500 ... read more
Agriculture on the digital journey
Digitalisation in agriculture is bringing about massive changes in agricultural businesses in Germany. These changes will have a major impact on how farms ...
read more
PIC|MOTION – Measuring emotions quickly and validly
Emotions are omnipresent and control our actions and thus also our buying behaviour. However, target groups are often unaware of the ...
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More speed, more depth: How AI is turning qualitative market research upside down
AI is turning things upside down. In market research, too. While companies and researchers have had to wait a relatively ...
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Produkt + Markt explores the benefits of precision livestock farming
FeedInfo invited us to share some of our latest research findings on farmers’ adoption of Precision Livestock Farming (PLF) ...
read more
HealthyLivestock - 4th Newsletter
The fourth HealthyLivestock newsletter has been published and reports on current events and provides insights into the results of research from the various work packages in Europe ...
read more
VAL|LERY
Anyone who wants to convince a group of people needs to know what really moves them. But how can you reach the inner mind of your customers? How do you uncover thoughts and feelings that can be ...
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BRAND|GRAPH
BRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing ...
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P+M trains international design thinkers
Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the ...
read more
Design Thinking and Market Research
With Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe ...
read more
Patient Centricity: Closer to the patient with IN|SPIARY
How do patients master everyday life with their ailments? How are they doing with their treatment? What things are going well, and where are they facing ...
read more
Online communities: optimising touch points and customer journeys
Every contact with a brand can be a moment of truth. In order to make the customer experience and customer journey as pleasant as possible, it ...
read more
BRAND|VIEW – Do you know your product’s personality?
BRAND|VIEW brings your product to life and in an inspiring manner shows you how your brand would master everyday life. This enables you ...
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The optimal price in a globally interconnected market
One product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool ...
read more
Touch me if you can
Website, social media, or maybe rather analog letters and circulars? For effective and efficient customer management at B2B enterprises, a fine-tuning of all relevant contact points is becoming more and more ...
read more
Optimisation of Touch-point Portfolios
The Internet and social media have become some of the most important sources of information in our daily lives, privately as well as professionally. Hence new media are ...
read more