Julia David
Qualitative researcher by conviction
Julia's love for psychology sparked at an early age and is based on the exciting stories from the daily professional life of her father ...
explore + evolve
Our qualitative department!
explore
+ evolve
For your success and growth, we explore new worlds, discover surprising and previously unknown things. In doing so, we do not walk on any well-trodden paths, but constantly develop new approaches together with you and thus ensure a deep understanding.
Due to working for a wide variety of industries, we know the specific requirements in terms of issues, products, customers or target groups. And we learn from each other every day. This not only broadens our horizons, but also gives us the opportunity to develop new and individual ideas for you and to collaboratively accompany you in the implementation of the results.
Change of perspective, empathy, flexibility, authentic insights, decoding hidden needs or storytelling - for us, these are not buzzwords, but our expertise. Go on a discovery tour with us!
Due to working for a wide variety of industries, we know the specific requirements in terms of issues, products, customers or target groups. And we learn from each other every day. This not only broadens our horizons, but also gives us the opportunity to develop new and individual ideas for you and to collaboratively accompany you in the implementation of the results.
Change of perspective, empathy, flexibility, authentic insights, decoding hidden needs or storytelling - for us, these are not buzzwords, but our expertise. Go on a discovery tour with us!
Our experts
Lena Görtz
A spirit of discovery and an urge to explore
Lena has always been driven by passionate curiosity. Even today, this curiosity leads her to regularly try out different ...
Lena has always been driven by passionate curiosity. Even today, this curiosity leads her to regularly try out different ...
Katharina Winter
Empathy and commitment
The question of "why" already interested Katharina as an adolescent. She therefore early decided on studying sociology and ...
The question of "why" already interested Katharina as an adolescent. She therefore early decided on studying sociology and ...
Nora Heise
Market researcher with heart and mind
Nora's interest in market research was sparked by her training as a publishing house clerk. After an internship with the publishing ...
Nora's interest in market research was sparked by her training as a publishing house clerk. After an internship with the publishing ...
Natali Pohlschneider
Generealist with a lot of attention to detail
Natali developed her interest in products and their creation in her undergraduate studies. Her further career path therefore led ...
Natali developed her interest in products and their creation in her undergraduate studies. Her further career path therefore led ...
A small selection of our explore + evolve tools
IN|SPIARY
Innovations aren’t a matter of luck; they require a lot of work and proper inspiration. Even today, 70% of all innovations still flop. So if you ...
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VAL|LERY
Anyone who wants to convince a group of people needs to know what really moves them. But how can you reach the inner mind of your customers? How do ...
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Ethnography
When was the last time you met one of your customers in his or her personal environment? How many authentic insights do you have about their everyday ...
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When products find their voice
Has your product ever spoken to you directly? Does it feel well positioned or rather neglected? This notion stretches conventional quantitative and ...
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BRAND|25
For successful brand leadership it is essential to know the properties of a brand in minute detail from the consumers’ perspective. But how does ...
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