Smart moves: How to lure young men back in the game
As a target group, men under the age of 30 are very difficult to reach. Recruiting and activating them is usually quite the challenge. However, Natali Pohlschneider of Produkt + Markt knows that smart strategies may make young men readily accessible for market research, particularly gamification and mobile optimisation.
To find out how, read the following article from planung&analyse.