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Smart moves: How to lure young men back in the game

As a target group, men under the age of 30 are very difficult to reach. Recruiting and activating them is usually quite the challenge. However, Natali Pohlschneider of Produkt + Markt knows that smart strategies may make young men readily accessible for market research, particularly gamification and mobile optimisation.

To find out how, read the following article from planung&analyse.

smart-moves-how-to-lure-young-men-back-in-the-game.pdf
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