We take pride in being a global leader in agricultural marketing research, with a long-established reputation for quality and innovation. We have a proven track record of supporting our clients in making informed decisions, based on clear recommendations and inspiring insights.

Our clients are business leaders in plant protection, seeds, fertilizers, agricultural machinery, farm management systems, construction and many other sectors.
We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs. 
Four decades of experience form the base for well established relationships to all involved parties and for deep market understanding. We have broad access to all the relevant respondent groups.

Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies, P+M’s dedicated team of agribusiness researchers will support you in designing ‘best in class’ projects for smart decisions.

Status-quo assessment
Digital readiness index
Barriers & leverages
Market adoption

Usage & attitude
Needs assessment & gap analysis
Ethnographics
Customer segmentation

Concept testing
Claim/message tests
Product positioning
Price sensitivity analysis
Market potential assessment
Forecasting

Brand monitoring/performance tracking
Brand image & equity
Brand positioning
Generic defense
Reputation management
Ad pre/post testing
Ad effectiveness
Social media monitoring

Customer satisfaction and loyalty
Touch point analysis
Customer journey analysis
Sales force effectiveness
Usability tests

Multi component price optimization
Cross-country price optimization
Value-based-pricing
Portfolio pricing

Creative Problem Solving
Design Thinking & Prototyping
Business Model Innovation
Empathy maps