We take pride in being a global leader in agricultural marketing research, with a long-established reputation for quality and innovation. We have a proven track record of supporting our clients in making informed decisions, based on clear recommendations and inspiring insights.
Our clients are business leaders in plant protection, seeds, fertilizers, agricultural machinery, farm management systems, construction and many other sectors.
We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
Four decades of experience form the base for well established relationships to all involved parties and for deep market understanding. We have broad access to all the relevant respondent groups.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies, P+M’s dedicated team of agribusiness researchers will support you in designing ‘best in class’ projects for smart decisions.
Dr. Dirk Aderhold
Global Agribusiness Research
+49 5407 885211
Our markets and target groups
Sugarcane & sugarbeet
Plant production products
Seed treatments & coating
Biologicals, pheromones, beneficials
Soil cultivation machinery
Conventional & organic farmers
State, private & trade advisors
Industry experts & kOLs
Wholesalers & retailers
Helping you to make research-based decisions with confidence
Digital readiness index
Barriers & leverages
Usage & attitude
Needs assessment & gap analysis
Targeting & positioning
Price sensitivity analysis
Market potential assessment
Marketing effectiveness & communication
Brand monitoring/performance tracking
Brand image & equity
Ad pre/post testing
Social media monitoring
Customer satisfaction and loyalty
Touch point analysis
Customer journey analysis
Sales force effectiveness
Multi component price optimization
Cross-country price optimization
Creative Problem Solving
Design Thinking & Prototyping
Business Model Innovation