Agriculture on the digital journey Digitalisation in agriculture is bringing about massive changes in agricultural businesses in Germany. These changes will have a major impact on how farms ... read more

PIC|MOTION – Measuring emotions quickly and validly Emotions are omnipresent and control our actions and thus also our buying behaviour. However, target groups are often unaware of the ... read more

How you benefit from Natural Language Processing with QUA|LYTIS Speech contacts with your target group are an almost inexhaustible source of customer wishes, opinions, attitudes, ... read more

Agile Research Mastery Agile market research is fast and adaptable. It focuses on the essentials and thus wastes neither time nor resources. Agile research ensures that all ... read more

How are we doing today? In 2021, overall perceptions of health remain stable compared to 2020 results (from 79% to 77%). When asked on a 10-point scale, men consider themselves healthier ... read more

Germans carefree on the WWW Almost half of the world's population (48%) is concerned about data security on the Internet, a percentage that has risen three points compared to last year (45%). ... read more

More speed, more depth: How AI is turning qualitative market research upside down AI is turning things upside down. In market research, too. While companies and researchers have had to wait a relatively ... read more

Produkt + Markt explores the benefits of precision livestock farming FeedInfo invited us to share some of our latest research findings on farmers’ adoption of Precision Livestock Farming (PLF) ... read more

Ethnography When was the last time you met one of your customers in his or her personal environment? How many authentic insights do you have about their everyday routines and product uses? Do you know their secret ... read more