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P+M trains international design thinkers
P+M trains international design thinkers Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available internationally ... read more
Healthy Livestock:
Healthy Livestock: We are proud to announce that Produkt + Markt is part of the new ambitious and ground-breaking research project Healthy Livestock. Internationally renowned experts, researchers and scientists from the European Union and China have joined forces to tackle antimicrobial ... read more
Trying times for German farmers
Trying times for German farmers In addition to tight liquidity, unresolved political issues and challenges surrounding agricultural production make it difficult for farms to plan for the future.

In many regions, the prospects for the 2018 harvest are very poor. In the coming months, the effects of the ...
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Design Thinking: Peeking behind the scenes
Design Thinking: Peeking behind the scenes Building, crafting, inventing effectively – Design Thinking (DT) transforms dull workshop meeting rooms into colourful incubators filled with innovation. In daily business, so-called „DT sprints“ have proven to be particularly effective. In their article in Research & ... read more
9th Innovation Breakfast Hamburg:
9th Innovation Breakfast Hamburg: Join us and learn from behavioural economists about the vast opportunities of Nudge.

Wouldn’t it be great if you could effectively modify consumers’ behaviour in the way you wish? Nudge allows you to do just that. Join us in September for our 9th Innovation ...
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In the fast lane: Rising demand for e-cars
In the fast lane: Rising demand for e-cars While electric mobility was not really gaining much ground in Germany over the past years, recent studies show a much more dynamic development in the field. But how do consumers perceive e-cars after the diesel emissions scandal? Which engine technology will prevail? ... read more
Design Thinking and Market Research
Design Thinking and Market Research With Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe the possibilities that arise from the combination of Design Thinking and market research.

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From Insight to Impact – WIN Annual Conference in Beirut
From Insight to Impact – WIN Annual Conference in Beirut How can insights be used to even more effectively create relevant impact for companies? Following the tagline „From Insight to Impact“, the international WIN network gathered in Beirut at the beginning of May for the WIN annual conference.

At this meeting, ...
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Agriculture: Economic sentiment remains subdued
Agriculture: Economic sentiment remains subdued As of March 2018, the economic sentiment among German farmers continues to remain subdued. This concerns the assessment of the current economic situation and even more so the expectations for the future. According to the latest data of the Agricultural Business Barometer of ... read more
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