Agribusiness Research
We take pride in being a global leader in agricultural marketing research, with a long-established reputation for quality and innovation. We have a proven track record of supporting our clients in making informed decisions, based on clear recommendations and inspiring insights.
Our clients are business leaders in plant protection, seeds, fertilizers, agricultural machinery, farm management systems, construction and many other sectors.
We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
Four decades of experience form the base for well established relationships to all involved parties and for deep market understanding. We have broad access to all the relevant respondent groups.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies, P+M’s dedicated team of agribusiness researchers will support you in designing ‘best in class’ projects for smart decisions.
Our clients are business leaders in plant protection, seeds, fertilizers, agricultural machinery, farm management systems, construction and many other sectors.
We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
Four decades of experience form the base for well established relationships to all involved parties and for deep market understanding. We have broad access to all the relevant respondent groups.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies, P+M’s dedicated team of agribusiness researchers will support you in designing ‘best in class’ projects for smart decisions.
Dr. Dirk Aderhold
Managing Director Global Agribusiness Research
Tel.: +49 5407 885211
E-Mail: daderhold@produktundmarkt.de
- Dirk received his doctorate in horticultural sciences from the University of Braunschweig and Hannover after studying horticultural sciences in Hannover. This was followed by 6 years in the crop protection industry, where he held various marketing positions.
- For many years he has been responsible for leading international studies for leading companies in the agricultural technology industry.
- Dirk joined Produkt + Markt in 2002 and is now head of Global Crop Production Research.
Grischa Muchowski
Senior Research Consultant
Tel.: +49 5407 885113
E-Mail: gmuchowski@produktundmarkt.de
- She graduated in M.Sc. Agribusiness (Universities of Göttingen and Kopenhagen) and gained practical experiences on several farms around Northern Europe.
- At P+M she handles both international and national and qualitative and quantitative research and has a special focus on digitalisation.
- She has been working for Produkt+Markt since 2005.
Lena Görtz
Research Consultant
Tel.: +49 5407 885243
E-Mail: lgoertz@produktundmarkt.de
- Lena gained her bachelor’s and master’s degree in media and communication science at universities in Münster, Munich and Oslo.
- After that, she worked in media research. While managing projects from a client’s side she discovered her passion for market research.
- Now she handles qualitative as well as quantitative projects and deals with social media research.
- She has been working at Produkt + Markt since January 2018.
Thomas Brettschneider
Senior Research Manager Global Agribusiness Research
Tel.: +49 5407 885118
E-Mail: tbrettschneider@produktundmarkt.de
- Agricultural training / Dipl. Ing. Agrar (FH Osnabrück).
- 6 years as a specialist for studies in the field of plant protection, then mainly as a specialist in the field of agricultural technology.
- Since 1987 at Produkt + Markt.
Dr. Karol Granoszewski
Senior Research Consultant Global Agribusiness Research
Tel.: +49 5407 885157
E-Mail: kgranoszewski@produktundmarkt.de
- Having studied Organic Agriculture Management, Renewable Resources and Agricultural Marketing, he has a broad view on topics driving the Agribusiness.
- In addition to his analytical expertise in complex projects such as customer segmentation, he has worked with farm machines in Western and Eastern Europe.
- Since 2016 at Produkt + Markt.
Team
Our markets and target groups
Crops
Cereals
Corn
Soybean
Oilseeds
Cotton
Rice
Sugarcane & sugarbeet
Specialty crops
Ornamentals
Corn
Soybean
Oilseeds
Cotton
Rice
Sugarcane & sugarbeet
Specialty crops
Ornamentals
Plant production products
Herbicides
Fungicides
Insecticides
Growth regulators
Seed treatments & coating
Fertilizers
Biologicals, pheromones, beneficials
Seeds
Growth enhancers
Fungicides
Insecticides
Growth regulators
Seed treatments & coating
Fertilizers
Biologicals, pheromones, beneficials
Seeds
Growth enhancers
Agricultural equipment
Tractors
Combines
Sprayers
Soil cultivation machinery
Harvesting machinery
Logistic chain
Combines
Sprayers
Soil cultivation machinery
Harvesting machinery
Logistic chain
Target groups
Conventional & organic farmers
State, private & trade advisors
Industry experts & kOLs
Wholesalers & retailers
Machine operators
Horticultural growers
Scientific community
Consumers
State, private & trade advisors
Industry experts & kOLs
Wholesalers & retailers
Machine operators
Horticultural growers
Scientific community
Consumers
Our projects
Helping you to make research-based decisions with confidence
Digital transformation
Status-quo assessment
Digital readiness index
Barriers & leverages
Market adoption
Digital readiness index
Barriers & leverages
Market adoption
Customer insights
Usage & attitude
Needs assessment & gap analysis
Ethnographics
Customer segmentation
Needs assessment & gap analysis
Ethnographics
Customer segmentation
Targeting & positioning
Concept testing
Claim/message tests
Product positioning
Price sensitivity analysis
Market potential assessment
Forecasting
Claim/message tests
Product positioning
Price sensitivity analysis
Market potential assessment
Forecasting
Marketing effectiveness & communication
Brand monitoring/performance tracking
Brand image & equity
Brand positioning
Generic defense
Reputation management
Ad pre/post testing
Ad effectiveness
Social media monitoring
Brand image & equity
Brand positioning
Generic defense
Reputation management
Ad pre/post testing
Ad effectiveness
Social media monitoring
Customer experience
Customer satisfaction and loyalty
Touch point analysis
Customer journey analysis
Sales force effectiveness
Usability tests
Touch point analysis
Customer journey analysis
Sales force effectiveness
Usability tests
Pricing
Multi component price optimization
Cross-country price optimization
Value-based-pricing
Portfolio pricing
Cross-country price optimization
Value-based-pricing
Portfolio pricing
Ideation
Creative Problem Solving
Design Thinking & Prototyping
Business Model Innovation
Empathy maps
Design Thinking & Prototyping
Business Model Innovation
Empathy maps
