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Digital Readiness Index Germany

Are German farmer ready to go digital? – We measure it!




The digital development in German agriculture is dynamic and the range of new tools is wide. But at what stage of digitalization are the different farms really and what opportunities arise from this for you and companies providing digital products, services and support?

 

Based on empirical surveys, we built the unique Digital Readiness Index for Germany. The index itself is used for tracking purposes, additionally it provides the following insights:
  • The status of digitalization for different farm/farmer types.
  • Drivers and barriers for digitalization of farms.
  • Farmers needs to develop their digital status.
We identified five important dimensions for the Digital Readiness.
 


The following questions are also addressed:
  • Which relevant digital equipment is currently owned and used by the farmers to which intensity and extent?
  • Which criteria (i. e. personality, attitude, access, availability) have an influence on the digitalization level of the individual farm?
  • Which future criteria will have an influence on the development of digitalization level?

Your benefits:

  • Optimize your product argumentation based on deep insights on farmers’ needs & painpoints.
  • Address each farmer with the right set of arguments, based on our barrier segmentation.
  • Define future product developments based on fact, not on gut feeling.

 
Since we run regular yearly updates and optimizations on the index model, we are able to provide an up-to-date view on the status and the development of digitalization of German farmers.

Moreover, the survey is „on shelf” for interested parties and can be supplemented with additional exclusive questions from you. - Ask us for prices.


 

Contact


Would you like to find out what insights the Digital Readiness Index has in store for you? Use our contact form - a product manager will get back to you.

 
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