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Agribusiness Research

Further articles
We take pride in being a global leader in agricultural marketing research, with a long-established reputation for quality and innovation. We have a proven track record of supporting our clients in making informed decisions, based on clear recommendations and inspiring insights.

Our clients are business leaders in plant protection, seeds, fertilizers, agricultural machinery, farm management systems, construction and many other sectors.
We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs. 
Four decades of experience form the base for well established relationships to all involved parties and for deep market understanding. We have broad access to all the relevant respondent groups.

Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies, P+M’s dedicated team of agribusiness researchers will support you in designing ‘best in class’ projects for smart decisions.

Our markets and target groups

Crops

Cereals
Corn
Soybean
Oilseeds
Cotton
Rice
Sugarcane & sugarbeet
Specialty crops
Ornamentals

Plant production products

Herbicides
Fungicides
Insecticides
Growth regulators
Seed treatments & coating
Fertilizers
Biologicals, pheromones, beneficials
Seeds
Growth enhancers

Agricultural equipment

Tractors
Combines
Sprayers
Soil cultivation machinery
Harvesting machinery
Logistic chain

Target groups

Conventional & organic farmers
State, private & trade advisors
Industry experts & kOLs
Wholesalers & retailers
Machine operators
Horticultural growers
Scientific community
Consumers

Our projects

Helping you to make research-based decisions with confidence

Digital transformation

Status-quo assessment
Digital readiness index
Barriers & leverages
Market adoption

Customer insights

Usage & attitude
Needs assessment & gap analysis
Ethnographics
Customer segmentation

Targeting & positioning

Concept testing
Claim/message tests
Product positioning
Price sensitivity analysis
Market potential assessment
Forecasting

Marketing effectiveness & communication

Brand monitoring/performance tracking
Brand image & equity
Brand positioning
Generic defense
Reputation management
Ad pre/post testing
Ad effectiveness
Social media monitoring

Customer experience

Customer satisfaction and loyalty
Touch point analysis
Customer journey analysis
Sales force effectiveness
Usability tests

Pricing

Multi component price optimization
Cross-country price optimization
Value-based-pricing
Portfolio pricing

Ideation

Creative Problem Solving
Design Thinking & Prototyping
Business Model Innovation
Empathy maps

Further articles

The first POWER|FARMER use sensor-supported mechanical hoeing technology
The first POWER|FARMER use sensor-supported mechanical hoeing technology How widespread is sensor-supported, mechanical hoeing technology among our ... read more
POWER|FARMER consider biostimulants as useful
POWER|FARMER consider biostimulants as useful How do POWER|FARMER feel about biostimulants? ... read more
POWER|FARMER call for more research on biological crop protection products
POWER|FARMER call for more research on biological crop protection products How do POWER|FARMERs feel about biological crop protection ... read more
POWER|FARMER Our strong farmer panel for your surveys in Germany
POWER|FARMER Our strong farmer panel for your surveys in Germany With the POWER|FARMERs we have a panel of highly motivated farmers who are happy to take part in our surveys. There are currently almost ... read more
Digital Readiness Index Germany Results
Digital Readiness Index Germany Results Contact us by using the tick boxes on the bottom of this article to order the full report! The below gives you a flavor of what you can expect:
Broad sample of n = 500 ...
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POWER|FARMER Topical Question
POWER|FARMER Topical Question With the POWER|FARMERs, we have a panel of highly motivated farmers who are happy to take part in our studies. They also several times a year answer our studies. ... read more
POWER|FARMERs demand production conditions in line with international standards
POWER|FARMERs demand production conditions in line with international standards What measures should policy-makers take to secure the future of farms? In October 2022 ... read more
POWER|FARMERs demand safeguarding of their farms
POWER|FARMERs demand safeguarding of their farms What do German farmers expect from agricultural policy? In September 2022 Produkt + Markt conducted a survey ... read more
POWER|FARMERs give insight into their current crop protection strategy
POWER|FARMERs give insight into their current crop protection strategy How do German farmers deal with the challenges of crop protection? Produkt + Markt ... read more
Agriculture on the digital journey
Agriculture on the digital journey Digitalisation in agriculture is bringing about massive changes in agricultural businesses in Germany. These changes will have a major impact on how farms ... read more
PIC|MOTION – Measuring emotions quickly and validly
PIC|MOTION – Measuring emotions quickly and validly Emotions are omnipresent and control our actions and thus also our buying behaviour. However, target groups are often unaware of the ... read more
explore + evolve
explore + evolve For your success and growth, we explore new worlds, discover surprising and previously unknown things. In doing so, we do not walk on any well-trodden paths, but constantly develop new approaches together ... read more
BRAND|GRAPH – Buddy-buddy with the brand
BRAND|GRAPH – Buddy-buddy with the brand Relationships with brands follow similar patterns as interpersonal relationships. Our BRAND|GRAPH enables us to retrieve completely new insights when it comes to ... read more
At your Service: Our Agribusiness Research Department
At your Service: Our Agribusiness Research Department The history of Produkt + Markt is closely linked to agriculture. Agribusiness research has been our core business for more than 40 years. ... read more
The optimal price in a globally interconnected market
The optimal price in a globally interconnected market One product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool ... read more
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